Retention & Growth Builder

HelloPrint is on a mission to become the world's leading infrastructure for customizable printed products. From our offices in Rotterdam and Valencia, 100+ professionals are building an AI-first company that scales output faster than headcount. We're at €85M revenue and aiming for €1B. Every hire we make needs to help get us there.

85% of our revenue already comes from returning customers. Our first-to-second order rate is well below where it should be. Loyalty is underbuilt. Our best customers get nothing in return for being our best customers.

That's the problem. You're here to fix it.

The Marketing & Growth team is rebuilding the entire growth engine around an AI agent fleet and a serious bet on agentic commerce. You will own the entire post-purchase journey: how every customer is welcomed, retained, rewarded, and reactivated. You will design it as a system, not as a calendar of campaigns. And you will run it with an AI agent fleet doing the work alongside you.

This is not a traditional CRM or email-marketing role. It is a high-ownership position for someone who can hold strategy, data, programme design, copy, and AI orchestration in one head. And ship. One question anchors everything you do: how do we make every HelloPrint customer worth more, faster?

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  Design the end-to-end lifecycle as one connected system: behavioural welcome, replenishment, win-back, referral, loyalty tiers, reseller programme. Not a stack of campaigns.

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  Architect HelloPrint Pro, our customer, reseller, and business loyalty proposition: tiers, rewards, perks, and the underlying economics.

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  Operate the Lifecycle Agent: brief it, let it generate journeys, audit the output, ship what works.

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  Own the metrics that matter: first-to-second order rate, repeat rate, LTV, CAC payback, loyalty enrolment, share of wallet.

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  Run continuous experiments through GrowthBook and Klaviyo on every meaningful customer touchpoint.

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  Pull, model, and read data without waiting for a dashboard.

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  Brief the Insights Agent, the Content Agent, and the Testing Agent and integrate their output into your roadmap.

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  Decide what to stop doing. Saying no to legacy campaigns is part of the job.

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  Tell the rest of the company a clear story about retention, every single week.

You ship continuously, not occasionally, based on real business impact. Not theory. Not frameworks. Not how it's done elsewhere

• AI-native systems thinker: you instinctively design retention as a connected machine, not as a calendar of sends.

• Deeply data-fluent: comfortable in SQL, GA4, GrowthBook, and any relevant tool. You do not wait for an analyst to tell you what is true.

• Strong business instinct: you understand margin, LTV, payback, and the unit economics of a print order.

• Creative thinker: you can design a programme, a reward, a journey, a piece of copy, or an experiment, and make it on-brand.

• Hands-on with AI: you have shipped real production work using LLMs, agentic workflows, and modern automation.

• Full ownership of outcomes, not just tasks.

• Extreme urgency and speed in everything you do.

• Commercial awareness combined with technical curiosity.

• Office-first: this role is on-site in Rotterdam, five days a week.

• You have designed and shipped a retention or loyalty programme that meaningfully changed repeat behaviour, and you can show the numbers.

• You have deployed AI agents into a real lifecycle workflow (not a demo, not a slide) and you can explain what worked, what broke, and why.

• You think in systems and feedback loops, not in funnels and channels.

• You can read SQL, brief an LLM, and write on-brand copy in the same morning without it feeling like a stretch.

• You consistently look for ways to eliminate manual work and you challenge your own way of working.

• You have a clear demonstration of determination outside of work: sport, entrepreneurship, a side project. Anything that proves you ship.

• Prefer building over discussing.

• Are comfortable with ambiguity and fast change.

• Hold strategy, data, copy, and systems in one head.

• Treat retention as the most important growth lever, not the second-most.

• Prefer structure, stability, convenience, or clearly defined boundaries.

• Need detailed instructions before taking action.

• See lifecycle marketing as "writing emails".

• Want to manage a team. This is a builder role, not a manager role.

• Prefer hybrid or remote working.