Digital Paid Media Specialist, EMEA

Location: Europe (Remote)
Company: Henry Schein
Employment Type: Full-time

We are looking for a Digital Paid Media Specialist to manage and optimize PPC campaigns across the EMEA region in a fast-paced, international environment. You will play a key role within the Digital Marketing & Revenue Acquisition team, directly impacting business growth.

• →Set up, manage, and optimize campaigns across Google Ads, Microsoft (Bing) Ads, Meta Ads, LinkedIn, and Programmatic platforms
• →Monitor daily performance of EMEA PPC campaigns and implement optimizations
• →Lead Google Shopping campaigns, including optimization, expansion, and feed management
• →Conduct regular account audits to identify growth opportunities
• →Analyze campaign data to generate insights and actionable recommendations
• →Ensure campaign strategies align with broader marketing objectives and brand guidelines
• →Create ad copy and assets using AI tools where applicable
• →Collaborate with the Analytics team to ensure accurate tracking and measurement
• →Report on key KPIs (CPC, CTR, ROAS, CPA, Conversion Rate) and performance insights
• →Manage budgets effectively to maximize ROI and achieve targets
• →Stay up to date with PPC best practices, platform updates, and emerging trends
• →Support automation initiatives and AI-driven optimization
• →Contribute to SEO and broader digital strategy discussions
• →Assist in building and optimizing HubSpot landing pages, including A/B testing and CRO

• 3+ years of hands-on experience managing PPC campaigns (EMEA or international scope preferred)
• Strong expertise in Google Ads, Meta Ads, and Microsoft Ads
• Experience with Google Analytics and Google Tag Manager
• Strong analytical and data-driven mindset
• Experience managing large budgets and multi-country campaigns
• Experience with landing page tools (HubSpot or similar)
• High level of English (written and spoken); additional European languages are a plus
• Google Ads certification is a plus
• Agency experience is advantageous but not required

• Detail-oriented and performance-driven
• Proactive problem solver with a growth mindset
• Highly organized with the ability to manage multiple markets
• Strong collaboration and communication skills in multicultural environments
• Curious about new tools, automation, and AI-driven marketing
• Strategic thinker with the ability to see the big picture

• Bachelor’s Degree in Digital Marketing or a related field (or equivalent experience)

• Travel: less than 10%
• Fully remote role
• Must be eligible to work within the EU