Social Media and Influencer Marketing Manager

Description

· Develop and execute social media strategies for Entertainment and Pop Culture categories, auctions, events, and other priority initiatives.

· Manage an integrated content calendar across Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and emerging platforms.

· Identify properties, people, fandoms, trends, and cultural moments that can become timely and compelling social content.

· Create or direct photo, video, graphic, and written content tailored to each platform, including Reels, TikToks, Stories, and YouTube Shorts.

· Edit video and still imagery and schedule, publish, and quality-check content across social channels.

· Identify and manage relationships with influencers, creators, collectors, and fan communities, including outreach, campaign briefs, deliverables, approvals, usage rights, and performance.

· Plan and optimize paid social campaigns, including audiences, budgets, creative testing, conversion tracking, and return on investment.

· Use analytics, tracking links, social listening, and competitive research to measure results and recommend what Heritage should improve, test, or expand.

· Partner with category specialists, Consignment Directors, Marketing, Creative, Public Relations, and content teams to support integrated campaigns.

· Support auctions, conventions, exhibitions, and other events, including occasional travel and evening or weekend work.

· Four to five years of professional experience in social media, digital marketing, influencer marketing, paid social, or a related field.

· Demonstrated success developing multi-platform social strategies tied to audience growth and measurable business goals.

· Strong ability to create and edit photo, video, graphic, and written content using Adobe Creative Suite, Premiere Pro, Final Cut Pro, Canva, CapCut, or similar tools.

· Experience managing paid social campaigns and influencer partnerships, including budgets, contracts, approvals, usage rights, and performance measurement.

· Working knowledge of social analytics, publishing, social-listening, attribution, and reporting tools.

· Strong writing, project-management, presentation, negotiation, and relationship-management skills.

· Knowledge of or enthusiasm for entertainment, pop culture, fandoms, collectors, and creator communities. Relevant influencer relationships are preferred.

· Bachelor’s degree in Marketing, Communications, Digital Media, Business, or a related field preferred.

WORK ENVIRONMENT: The individual must be able to work independently and manage productivity to meet tight turnaround deadlines. Must thrive in a fast-paced, multi-project, and dynamic environment.

Heritage Auctions welcomes and encourages applications from women, minorities, veterans, mature workers, and persons with disabilities. EOE