Assistant Store Manager

Thailand·Bangkokmid

RetailStore Manager

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Quick Summary

Key Responsibilities

Store Leadership & Operations Support the Store Manager in overall store management including sales, customer service, operations, product, and team performance.

Requirements Summary

Minimum 3–5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry. Fluent in English. French is a plus. Passionate about fashion, craftsmanship,

Technical Tools

RetailStore Manager

Responsibilities

~2 min read

Store Leadership & Operations

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Support the Store Manager in overall store management including sales, customer service, operations, product, and team performance.
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Ensure daily operations are executed according to brand standards: stock management, security, grooming, CRM, after-sales service, and store maintenance.
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Lead by example on the sales floor to ensure smooth day-to-day operations and support team members as needed.
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Act as Store-In-Charge when the Store Manager is absent.

Sales Performance & Customer Service

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Drive individual and team sales performance to achieve or exceed targets.
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Coach and motivate the sales team to deliver an exceptional, personalized customer experience.
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Lead and implement initiatives to grow and retain a strong client base, including developing VIP clients and acquiring new customers.
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Support and encourage clienteling initiatives and CRM activities across the team.
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Stay informed of market trends and provide relevant insights and buying feedback to the Store Manager.
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Monitor product sell-through to optimize inventory performance and seasonal sell-out.

People Development & Team Management

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Supervise, coach, and mentor sales staff through regular performance feedback, goal setting, and on-the-job development.
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Conduct regular floor observations, coaching sessions, and morning briefings.
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Foster a strong team spirit based on trust, mutual respect, discipline, and brand values.
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Ensure the team receives regular training in customer service, product knowledge, and selling techniques.
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Assist in organizing team activities and maintaining team morale.
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Handle basic disciplinary issues and escalate to the Store Manager or HR when necessary.

Requirements

~1 min read

Minimum 3–5 years of relevant management experience in luxury retail, fashion, or similar customer-facing industry.
Fluent in English. French is a plus.
Passionate about fashion, craftsmanship, and luxury service.
Strong leadership, interpersonal, and communication skills.
High level of professionalism, integrity, and discretion.
Proficient in Microsoft Office and CRM systems.
Flexibility to work retail hours, including weekends and public holidays.