Social Media Manager

📍 Remote | Full-time | Hourly + performance upside

We're HighKey. We build social media and branding for medical aesthetics, plastic surgery, and wellness clinics. Turning doctors and clinic owners into the recognized authority in their market, the kind of presence that makes patients trust them before they ever book.

We're hiring a Social Media Manager to own client accounts end-to-end. You run the strategy, lead the client, and drive the growth.

You'll manage 8 to 10 client accounts and be the main point of contact for each one. You lead the strategy calls, set the content direction, and hold responsibility for delivering results that contribute to client success and retention.

Specifically:

• Responsible for client-facing tasks, client calls, maintaining and building client relationships, etc.
• Build content strategy across TikTok, Instagram, YouTube Shorts, and Facebook
• Write hooks and scripts, build shot lists, and run film sessions (you direct the client on camera)
• Hand off footage to editors with clear instructions and manage content through to publish
• Track every deliverable and deadline in Basecamp
• Read the analytics every week and adjust what isn't working
• Train and lead a Social Media Assistant under you
• Catch retention risks early and flag them before they become complaints

Our content has a clear standard: educational, authority-first, strong viral hooks, before/afters, case studies, myth-busting. No meme pages, no low-authority filler.

You'll report to our Head of Social.

• You take ownership without being chased.
• You respond fast.
• You're comfortable with direct feedback, and you act on it the first time.
• You can run a client call and sound like the expert in the room.
• You're good with tools, and you don't resist new systems.

Day to day, you'll operate in Basecamp, Notion, Hootsuite, Frame.io, and Hubstaff for time tracking, plus ChatGPT and Claude for scripting and ideation.

If you're running a side business, holding another full-time job, or you need heavy handholding to get work out the door, this won't be a fit.

• First 30 days: learn our systems, complete onboarding, produce early work samples, prove you're responsive and coachable
• First 60 days: own your accounts with less oversight, produce consistent output, improve from feedback
• First 90 days: clear role fit, owning your KPIs, growing your accounts, leading your assistant

Shortlisted candidates complete a skills test so we can both see the fit before committing.

Three things we live by at HighKey: competitive greatness, leading by example, and speed. We expect great work, and we move quickly to get it out.

Send your resume plus 2 or 3 examples of social accounts you've grown or content you've created.