Product Marketing Engineer

We are seeking a motivated and enthusiastic Product Marketing Engineer to join our team. In this role, you’ll oversee the related factory quotations and be responsible for multi-factory bid coordination with the right competitive pricing, costing and all the related operational factors.  You will be at an operational level, it covers the whole sales funnel from a supply side standpoint, from bid and proposal/tendering stage to price setting with the objective of speeding up the decision-making process and price decisions. This role is also instrumental for cross-factory bid and/or cross-hub tenders. The Product Marketing Team Specialist is reporting to product marketing manager of the factory.

• Develop and execute comprehensive go-to-market strategies for new and existing products, including product positioning, messaging, and competitive analysis.

• Conduct in-depth market research to identify customer needs, market trends, and the competitive landscape, translating insights into actionable product and marketing recommendations.

• Create compelling technical marketing content, including datasheets, white papers, presentations, application notes, and website content.

• Collaborate closely with product management, engineering, sales, and corporate marketing teams to ensure product readiness and effective market communication.

• Provide technical sales support and training to sales teams and partners, enabling them to effectively communicate product value propositions.

• Represent Hitachi at industry events, conferences, and customer engagements, demonstrating product capabilities and gathering customer and market feedback.

• Monitor and analyze product performance in the market, identifying opportunities for improvement and optimizing marketing initiatives.

• Contribute to product roadmap development and strategic planning by leveraging market intelligence, customer insights, and industry trends.

• You will be responsible for ensuring compliance with applicable external and internal regulations, procedures, and guidelines.

• Living Hitachi Energy’s core values safety and integrity, which means taking responsibility for your own actions while caring for your colleagues and the business.

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• Bachelor’s degree in electrical engineering, Power Engineering, Machine Engineering, or a related field.

• Minimum 3 years of experience in product marketing, technical marketing, or product management within a technology-focused industry.

• Proven experience developing and executing successful product launch strategies.

• Excellent written and verbal communication skills, with the ability to create clear, concise, and compelling technical and marketing materials.

• Experience utilizing market analysis tools and methodologies to support business and product decisions.

• Willingness and ability to travel domestically and internationally as required.

• Proficiency in French is considered an asset.

• Knowledge of transformers and related power industry technologies is considered an asset.