HP Media Strategist

• Develops and leads integrated media strategies aligned to business, brand, demand generation, and commercial objectives.

• Partners with Marketing stakeholders to translate campaign goals into audience, channel, investment, and measurement strategies.

• Oversees media planning, activation, optimization, and performance management across digital and offline media channels.

• Serves as the primary point of contact for agency partners, ensuring strategic alignment, delivery excellence, and accountability against business outcomes.

• Builds and manages strategic relationships with key media platform partners including Google, Meta, LinkedIn, Naver, Kakao, and other relevant local partners.

• Identifies opportunities to leverage data, audience intelligence, automation, and emerging capabilities to improve media effectiveness and marketing impact.

• Drives the evaluation and adoption of innovative media approaches, technologies, and best practices to enhance campaign performance and customer engagement.

• Monitors campaign and investment performance, translating insights and analytics into actionable recommendations and optimization plans.

• Ensures compliance with global media governance standards, measurement frameworks, procurement guidelines, and regulatory requirements.

• Collaborates across local, regional, and global teams to drive business outcomes, support transformation initiatives, and contribute to the ongoing evolution of HP's Media Labs operating model.
• Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
• Provides mentorship and guidance to lower-level employees, thus, ensuring the realization of operational and strategic plans.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Communications, Business Administration, Advertising, Journalism, or any related discipline, or commensurate work experience.

• Typically has 8-12+ years of experience in media strategy, media planning, media activation, digital marketing, agency management, or related marketing disciplines.

• Experience working within the Korean media ecosystem, either agency-side, platform-side, or in-house marketing environments.

• Experience managing integrated media campaigns across search, social, programmatic, video, commerce, and emerging media channels.

• Fluency in Korean and English with the ability to effectively engage local and regional stakeholders.

• Deep understanding of the Korean media landscape, consumer behavior, and key industry platforms including Naver and Kakao.

• Experience managing strategic relationships with media agencies and platform partners.

• Experience working in a multinational or regional marketing environment.

Knowledge & Skills

• Media Strategy

• Media Planning

• Media Activation & Campaign Management

• Audience Strategy & Segmentation

• Digital Marketing

• Search Engine Marketing (SEM)

• Paid Social Media

• Programmatic Advertising

• Marketing Analytics

• Data Analysis

• Marketing Measurement & Attribution

• Google Analytics

• Marketing Technologies (MarTech)

• Budget Management

• Agency Management

• Stakeholder Management

• Business-to-Business (B2B) Marketing

• Marketing Strategy

• Project Management

• Key Performance Indicators (KPIs)

• Audience Insights

• Customer Journey Mapping

• Effective Communication

• Strategic Thinking

• Results Orientation

• Learning Agility

• Digital Fluency

• Customer Centricity

• Influencing & Relationship Management

• Impacts media strategy and marketing effectiveness across the Korea market.

• Acts as HP's media subject matter expert for Korea, influencing business decisions, investment strategies, agency partnerships, and platform relationships.

• Leads complex cross-functional initiatives involving Marketing, Agencies, Media Platforms, and Regional Media teams.

• Provides innovative and strategic solutions to complex marketing and media challenges.

• Exercises independent judgment in balancing business priorities, stakeholder requirements, media investments, and market opportunities.

• Navigates a rapidly evolving media ecosystem while driving adoption of new technologies, capabilities, and best practices.

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

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