AVP - Pay TV / Subscription - Business Mngmt. & CLV

Location: Mandaluyong City
On-site, Morning Shift

The Assistant Vice President for Pay TV Business Management & CLV is the overall Marketing and Business Lead for the legacy subscription television business (Pay TV). This role is accountable for overall subscriber base 

• →Lead the management of the overall subscriber base, focusing on Subscriber Acquisition and Churn Management.

• →Drive Revenue Growth through Lifetime Value Uplift via churn management and upsell programs.

• →Oversee Portfolio management for channel line-up build to deliver high consumer relevance and satisfaction.

• →Develop and implement loyalty and customer engagement programs through digital channels.

• →Ensure effective and cost-efficient execution of A&P Management.

• →Identify and grow product distribution partnerships.

• →Conduct Market gap and opportunity analysis, identifying high potential areas and providing them with the right product and programs.

• →Utilize Data driven Insighting based on market trends, consumer needs, and usage habits.

• →Manage the business team and other internal/external partners to support key business imperatives.

• →Lead Business Modelling and Budget creation and monitoring.

• Minimum of 10 years marketing and/or product management experience.

• Prior experience in Telecoms, Digital Marketing, E-Commerce, or related industries is required.

• Must have P&L ownership experience.

• Proven record leading a business team in revenue growth and increasing customer lifetime value.

• Strong business planning & execution skills with a strategic mindset.

• Must possess excellent written, oral communications and presentation skills, with the ability to effectively communicate with all levels within the organization.

• Required education: Business Management, Marketing, Mass Communication, Advertising, or related courses (graduate school education is an advantage ).

Other possible benefits:
Car Plan,14th month, and others..