Brand Manager

• Bachelor's degree in Marketing Management or related field
• 4–5 years of experience in a similar role, preferably in retail
• Strong background in brand strategy and marketing execution
• Experience handling digital marketing and social media campaigns
• Exposure to 360 Marketing is a plus
• Strong communication, coordination, and relationship-building skills
• Highly organized with strong attention to detail and sense of urgency

Brand Strategy

• →Develop and execute strategic brand plans for assigned brands in line with the company's overall goals and direction
• →Perform market research and analysis to identify consumer needs, industry trends, and business opportunities
• →Build and maintain strong brand identities, including brand guidelines, messaging, and visual standards.
• →Collaborate with creative and design teams to produce innovative and visually compelling marketing materials and campaigns.
• →Lead the development and execution of strategies to achieve the brand's business and profitability goals.
• →Translate the principal's direction into localized vision, mission, and objectives to drive sustainable and profitable growth.
• →Stay updated on emerging market trends, new brands, competitor activities, pricing strategies, and product innovations to maintain market competitiveness.

Product Management

• →Oversee the product lifecycle from planning to post-launch evaluation
• →Coordinate with merchandising teams on product assortments aligned with consumer preferences
• →Manage pricing, promotions, and inventory to support profitability
• →Monitor product performance and recommend improvements based on data analysis

Marketing and Promotions

• →Develop and execute integrated marketing campaigns across digital, social media, PR, and retail channels
• →Manage social media presence and customer engagement initiatives
• →Analyze campaign performance and adjust strategies as needed
• →Support brand awareness, customer experience, and customer loyalty initiatives

Retail Operations

• →Ensure brand consistency across all retail and distribution channels
• →Develop and implement visual merchandising standards
• →Monitor store performance and identify opportunities for improvement
• →Partner with sales teams to support customer experience initiatives

Brand Partnerships and Collaboration

• →Identify and establish strategic partnerships to strengthen brand visibility
• →Coordinate and manage relationships with influencers, retailers, and other stakeholders

Budget Management

• →Manage marketing and promotional budgets
• →Monitor expenses and ensure efficient use of resources

Team Leadership

• →Lead and mentor brand associates
• →Collaborate with cross-functional teams including Marketing, Operations, and Creatives
• →Support timely and successful execution of marketing initiatives