Brand Manager (Managerial)

Brand Manager

Location: BGC

Work Setup: Onsite

Work Schedule: Monday to Friday | 8:00 AM – 5:00 PM

Note: Work schedule may revert to Monday–Saturday based on management's discretion.

Job Summary

The Brand Manager is responsible for developing and executing brand strategies that drive business growth, increase market share, and strengthen brand equity. This role works closely with cross-functional teams to manage brand performance, marketing initiatives, and portfolio strategies while ensuring alignment with overall business objectives.

Key Responsibilities

• Develop and implement brand strategies to achieve sales, market share, and profitability targets
• Partner with Sales and cross-functional teams to create programs that drive sustainable business growth
• Manage brand portfolio, product lifecycle, and profit and loss (P&L) performance
• Build and maintain strong relationships with internal stakeholders, external partners, and key customers
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities
• Lead the planning and execution of marketing campaigns, product launches, and promotional activities
• Monitor brand performance and recommend strategies to improve business results
• Manage multiple projects while ensuring timely execution of marketing initiatives
• Coordinate with management to align brand strategies with business goals

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• Minimum of 5 years of brand management experience within the FMCG industry
• Proven experience managing brand strategy, product portfolio, and marketing campaigns
• Strong understanding of brand management, consumer marketing, and business planning
• Excellent communication, stakeholder management, and project management skills
• Strong analytical and commercial mindset

Preferred Qualifications

• Experience handling beverage or snack brands
• Background from leading FMCG companies such as URC, Rebisco, Monde Nissin, Liwayway, Leslie's, Prifood, NutriAsia Snacks, or WL Foods
• Experience managing brand P&L and portfolio strategy