CRM Manager (F&B/QSR)

Key Responsibilities

CRM Strategy & Management

• Develop and manage CRM programs, including database management, customer segmentation, and lifecycle marketing campaigns.
• Design and execute strategies to improve customer acquisition, retention, and loyalty.

Campaign Execution

• Plan and implement multi-channel marketing campaigns across email, SMS, push notifications, and other digital platforms.
• Monitor campaign performance and optimize based on data insights and KPIs.

Website & Digital Management

• Oversee website strategy, performance, and continuous optimization.
• Ensure websites effectively support marketing initiatives and business objectives.

Data Analytics & Insights

• Analyze customer data, campaign performance, and user behavior to generate actionable insights.
• Track key metrics and provide regular reports to stakeholders.

Stakeholder & Vendor Management

• Collaborate with internal teams such as marketing, IT, and sales.
• Manage relationships with external agencies, vendors, and digital partners.

Systems Integration

• Ensure seamless integration between CRM platforms and digital systems.
• Support the implementation and optimization of marketing automation tools.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• At least 5–7 years of experience in CRM, digital marketing, or related roles.
• Strong hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, or similar tools).
• Proficiency in data analysis, reporting, and campaign performance tracking.
• Experience in website management and working with digital agencies is an advantage.
• Strong project management, communication, and problem-solving skills.

Preferred Industry Background

• Hospitality (e.g., hotel groups)
• Food & Beverage chains
• Retail (particularly lifestyle or premium brands)