~20d ago

Digital I Performance Marketing I Media Lead

OtherPerformance Marketing

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Quick Summary

Key Responsibilities

Lead media planning and buying across Meta, TikTok, search, and other digital platforms. Develop and execute complex digital strategies aligned with business goals.

Requirements Summary

7+ years of experience in digital media planning, buying, and performance marketing. Strong understanding of digital advertising platforms and campaign optimization.

Technical Tools

OtherPerformance Marketing

Responsibilities

~1 min read

→Lead media planning and buying across Meta, TikTok, search, and other digital platforms.
→Develop and execute complex digital strategies aligned with business goals.
→Manage campaign performance during key sales events (e.g., 10.10, 11.11, birthday sales).
→Analyze campaign data and generate actionable insights for business growth.
→Collaborate with commercial, creative, and brand teams for alignment on campaigns.
→Lead alignment meetings with key stakeholders and brands to discuss strategy and performance.
→Manage seller center accounts and oversee ad operations in real time.
→Mentor and guide junior media team members.

Requirements

~1 min read

7+ years of experience in digital media planning, buying, and performance marketing.
Strong understanding of digital advertising platforms and campaign optimization.
TikTok Ads management experience is a plus.
Analytical mindset with the ability to translate data into business strategies.
Excellent cross-functional communication and stakeholder management skills.
Experience with retail or handling brands preferred
Proven track record managing high-impact campaigns with measurable results.