Marketing General Manager (Automotive | Logistics)

The key role of General Manager Marketing is responsible for nationwide marketing, ATL, BTL, PR, Digital Marketing, events and all relevant activities. GM marketing responsible for developing and maintaining marketing strategies, plans, budgeting include monitoring execution and analyze the results. GM should be able to drive achievement of country business growth and profit objectives, aligned with the overall nationwide marketing strategy and directions.

• →Conduct customer research, market conditions, competitor data and implements marketing plan changes as needed
• →Orchestrate the right brand strategy for each product and its positioning in the market
• →Design, implement, and facilitate annual marketing plan for the company include the implementation with related team
• →Plan and administer the companys Marketing budget and keep cost in control.
• →Manage day to day activity with PR, press and marketing communications agencies
• →Focus on the Branding principles and tactics through multimedia and advertisement.
• →Responsible for PR, ATL, BTL, Digital Marketing team strategy and activities
• →Orchestrate a concrete strategy, concept and creative of marketing assets for ATL, BTL, Digital and PR
• →Responsible and manage events (car launches, trade show, brand related events, media test drive support/subsidy settlement)
• →Coordinate on the nationwide award recognition and program
• →Media coverage monitoring with PR team
• →Spokesperson on marketing or PR related events and brand activation for the Philippines market
• →Responsible on the strategy internal events - dealer workshop, seminars, marketing workshop, sport marketing event, sponsorship, etc.
• →Monitoring CSR programs execute by local marketing team (Collecting progress, MOU, cost payment / settlement)
• →Driving data-driven digital marketing programs include the use of digital media budget, social media contents and implementation with Digital marketing team
• → Prepare reports to the management on marketing activities, plans and achievements in timely manner
• →Provide leadership to the team to ensure they work efficiently and effectively

• Verified and approved document, assets, activities within the job scope and responsibility
• Propose cost/ budget allocation/ prioritization / operational decision within the section
• Build and develop a marketing team which is competent, commercially astute, dedicate and efficient.
• Involve and propose new organization design, changes in organization design to clarify roles & responsibility of each team and treat it confidentiality
• Evaluate team member performance & competency appraisal
• Propose employee rotation, mutation, promotion, training & development
• Propose sanction of regulation violation for team member

• Bachelors degree Major in Marketing/Business/PR/ Communication/Management
• Knowledgeable in Marketing, Digital Marketing, PR, Marketing Strategy & Planning, Management
• More than 10 years of experience in Leadership, Marketing and PR

Competency:

• Project Management, Analytical skills, Leadership skills, Marketing/PR/Digital Marketing skills, Management skills, Excellent communication skills, both verbal and written Excellent Inter-personal Skills, self-starter with hands-on approach
• Flexible and open to changes and able to manage multiple tasks in restricted timeframes Be able to take critical decisions and handle stress Team leader, persuasive and innovative