hrtx~4mo ago

Marketing Head (Guaranteed 14th month pay) | Quezon City

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OtherMarketing Head

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Quick Summary

Overview

Marketing Head (Senior Manager to AVP Level) Position Type: Full-time Industry: Automotive, Consumer Goods, and Energy Storage Location: Quezon City, Metro Manila

Key Responsibilities

1. Strategic Brand Management & Market Leadership Formulate and execute the annual marketing roadmap to protect and expand the brand's leading market share.

Technical Tools

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Responsibilities

~1 min read

Formulate and execute the annual marketing roadmap to protect and expand the brand's leading market share.
Direct the corporate marketing budget, establishing clear KPIs and ensuring strong ROI across all B2B and B2C channels.
Define and maintain brand positioning, ensuring cohesive messaging across all consumer touchpoints.

Oversee data-driven market research to monitor competitor activity, economic shifts, and evolving consumer behavior.
Translate market intelligence into actionable insights to drive product development and targeted campaigns.

Spearhead the brand's digital ecosystem, including social media strategies, performance marketing, and the growth of the company’s proprietary service application.
Direct high-visibility "Above-The-Line" (ATL) campaigns, including strategic billboard placements, traditional media buying, and high-impact promotions.

Conceptualize and oversee large-scale "Below-The-Line" (BTL) initiatives, including trade shows, national dealer conventions, product launches, and experiential marketing.
Design on-ground promotional activities that directly support the commercial sales pipeline and drive foot traffic to retail partners.

Collaborate closely with Sales, Logistics, and Plant Operations to align marketing campaigns with inventory and distribution capabilities.
Manage relationships with top-tier creative, media-buying, and public relations agencies.

Requirements

~1 min read

Experience: 10–15 years of progressive experience in Brand Management and Marketing, with at least 5 years in a senior leadership or people-management role.
Industry Background: Proven track record handling tangible products or durable consumer goods. Experience in Fast-Moving Consumer Goods (FMCG), Automotive, Industrial Products, or Industrial Manufacturing is highly preferred.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field. An MBA or advanced business degree is a strong advantage.
Core Competencies: * Expert knowledge of the Philippine media and advertising landscape.
Strong capability in both digital transformation and traditional trade/dealer marketing.
Exceptional financial acumen regarding budget management and ROI tracking.
Leadership Style: A visionary leader who is comfortable shifting from boardroom strategy to on-ground execution during major events and activations.