Marketing Head - Industrial Manufacturing

The Marketing Head will lead the overall marketing strategy, brand positioning, and commercial marketing initiatives of the company within the industrial manufacturing industry. This role is responsible for driving market growth, strengthening customer engagement, and developing strategic marketing programs that align with the company's business objectives across industrial, automotive, energy storage, and related sectors.

Given the technical nature of the products, the ideal candidate must possess a strong understanding of battery technologies, manufacturing processes, industrial products, or engineering-related solutions. The role requires close collaboration with sales, product development, operations, and technical teams to effectively translate complex technical capabilities into compelling market value propositions.

• Develop and execute comprehensive marketing strategies aligned with the company's revenue and growth objectives.
• Lead the overall brand positioning of the company within the battery manufacturing and energy solutions market.
• Identify market opportunities, emerging industry trends, and competitive movements to support strategic business decisions.
• Create annual marketing plans, budgets, and performance targets.
• Support executive leadership in expanding market presence across local and regional markets.

• Collaborate closely with engineering, R&D, and manufacturing teams to understand product specifications, technical capabilities, and production processes.
• Translate technical product information into customer-focused marketing materials and campaigns.
• Develop product positioning, go-to-market strategies, and value propositions for various battery solutions and technologies.
• Support product launches, technical presentations, and customer demonstrations.
• Ensure marketing communications accurately represent product performance, compliance standards, and technical differentiators.

• Strengthen brand visibility and market reputation across industrial and commercial sectors.
• Oversee the development of marketing collaterals, technical brochures, product catalogs, presentations, and corporate communications.
• Manage digital marketing initiatives including website content, social media, email campaigns, and online lead generation.
• Ensure consistency in branding, messaging, and corporate identity across all platforms.

• Conduct market research and competitor analysis within the battery, manufacturing, automotive, renewable energy, and industrial sectors.
• Monitor customer behavior, industry regulations, and technological advancements impacting the business.
• Analyze sales and marketing data to measure campaign effectiveness and identify growth opportunities.
• Provide market insights and recommendations to senior management.

• Partner with the sales team to strengthen lead generation and customer acquisition efforts.
• Support key account presentations, technical proposals, trade shows, and industry events.
• Develop marketing strategies that support distributor, dealer, and B2B partnership growth.
• Assist in identifying and penetrating new market segments.

• Lead, mentor, and manage the marketing team to ensure strong performance and professional development.
• Coordinate cross-functional initiatives with operations, procurement, engineering, and sales departments.
• Manage relationships with external agencies, suppliers, media partners, and event organizers.
• Drive a culture of innovation, collaboration, and continuous improvement within the department.

• Bachelor's Degree in Marketing, Business Administration, Engineering, Industrial Technology, or any related field.
• At least 8–12 years of progressive experience in marketing, with at least 4–5 years in a leadership role.
• Experience within battery manufacturing, industrial manufacturing, automotive, electronics, energy, power systems, or technical product industries is highly preferred.
• Proven background in B2B marketing, product marketing, and strategic brand management.
• Strong understanding of battery technologies, manufacturing operations, industrial products, or engineering-based solutions.
• Knowledge of market dynamics within manufacturing, industrial, automotive, or renewable energy sectors.
• Strong strategic planning and analytical skills.
• Excellent communication and presentation skills with the ability to simplify technical concepts for business and customer audiences.
• Proficiency in digital marketing, CRM tools, marketing analytics, and campaign management.
• Strong project management and stakeholder management capabilities.