Media Lead

We are seeking a Media Lead to drive digital media strategy, planning, buying, and execution for key retail clients. This role requires strategic thinking, digital expertise, and strong analytical skills to turn data into growth-focused strategies. The Media Lead will collaborate across teams to deliver impactful, performance-driven campaigns aligned with brand and business goals.

• →Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others).
• →Develop integrated digital media strategies that align with business goals and growth objectives.
• →Oversee the execution, monitoring, and optimization of campaigns, especially during peak retail events (e.g., 10.10, 11.11, Birthday Sales).
• →Manage Seller Center accounts and oversee ad operations in real time.
• →Analyze campaign performance data and convert insights into actionable strategies.
• →Provide regular performance reports and recommendations for continuous improvement.
• →Work closely with commercial, brand, and creative teams to ensure cohesive campaign execution.
• →Lead alignment meetings with key internal and external stakeholders on media strategies and results.
• →Mentor and guide junior members of the media team, fostering growth and knowledge-sharing.

• Bachelors degree in Marketing, Advertising, Communications, or a related field.
• 7+ years of experience in digital media planning, buying, and performance marketing.
• Proven track record of managing and delivering successful, high-impact digital campaigns.
• Deep understanding of digital advertising platforms, audience targeting, and campaign optimization strategies.
• Strong analytical skills with the ability to interpret data and translate insights into business strategies.
• Excellent communication, presentation, and stakeholder management skills.
• Experience in retail, e-commerce, or handling consumer brands is preferred.
• Hands-on experience with TikTok Ads and other emerging platforms is an advantage.