~8d ago

Media Lead

Philippines·Taguiglead

OtherMedia Lead

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Quick Summary

Key Responsibilities

Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others).

Requirements Summary

Bachelors degree in Marketing, Advertising, Communications, or a related discipline. At least 7 years of experience in digital media planning, buying, and performance marketing.

Technical Tools

OtherMedia Lead

Responsibilities

~1 min read

→Lead end-to-end media planning and buying across major digital platforms (Meta, TikTok, Google Search, and others).
→Develop integrated digital media strategies that align with business goals and growth objectives.
→Oversee the execution, monitoring, and optimization of campaigns, especially during peak retail events (e.g., 10.10, 11.11, Birthday Sales).
→Manage Seller Center accounts and oversee ad operations in real time.
→Analyze campaign performance data and convert insights into actionable strategies.
→Provide regular performance reports and recommendations for continuous improvement.
→Work closely with commercial, brand, and creative teams to ensure cohesive campaign execution.
→Lead alignment meetings with key internal and external stakeholders on media strategies and results.
→Mentor and guide junior members of the media team, fostering growth and knowledge-sharing.

Requirements

~1 min read

Bachelors degree in Marketing, Advertising, Communications, or a related discipline.
At least 7 years of experience in digital media planning, buying, and performance marketing.
Demonstrated success in managing and executing high-impact digital campaigns.
Comprehensive knowledge of digital advertising platforms, audience segmentation, and optimization techniques.
Strong analytical abilities, with the capability to interpret data and turn insights into actionable business strategies.
Exceptional communication, presentation, and stakeholder management skills.
Background in retail, e-commerce, or consumer brand management is a plus.
Practical experience with TikTok Ads and other emerging digital platforms is an added advantage.