~8d ago

Omnichannel Media Lead

OtherMedia Lead

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Key Responsibilities

Develop an integrated retail media plan across key retailers Define the retail media investment framework balancing trade, shopper,

Requirements Summary

8- 12 years of experience in shopper marketing, trade marketing, or media strategy withinFMCG, retail, or eCommerce.

Technical Tools

OtherMedia Lead

~1 min read

→Develop an integrated retail media plan across key retailers
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Define the retail media investment framework balancing trade, shopper, and brand budgets
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Partner with brand teams to align retail media campaigns with national brand and digital plans.
→Lead omni-channel retail activation from in-store displays and sampling to digital shelf, search, and on-platform ads.
→Manage retail media networks (RMNs) both retailer-owned and third-party platforms.
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Ensure data-driven targeting and personalization using shopper and retailer insights.
→Collaborate with retailers marketing teams to co-create campaigns that maximize ROI and category share.
→Work with media and creative agencies to ensure brand consistency and campaign optimization.
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Define KPIs: ROAS, incremental sales lift, share of voice, and category performance.
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Lead post-campaign reviews with actionable insights and recommendations for improvement.
→Partner closely with Sales, Trade Marketing, and Digital teams to create seamless activation plans.
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Mentor junior team members and drive the organizations retail media capability building

~1 min read

8- 12 years of experience in shopper marketing, trade marketing, or media strategy within
FMCG, retail, or eCommerce.
Deep understanding of retail ecosystems (physical + digital) and Philippine retail landscape.
Strong analytical skills with a track record of data-led decision-making.
Excellent stakeholder management able to influence across marketing, sales, and retailer
partners.
Experience managing retail media budgets and agency/vendor relationships.