Portfolio & Growth Manager

This role leads the end-to-end strategy and performance of an assigned product category within a highly competitive FMCG environment. It is accountable for driving sustainable growth through data-driven planning, portfolio optimization, pricing strategy, and innovation pipeline management.

The position plays a central role in aligning cross-functional teams—Marketing, Sales, Supply Chain, and Finance—to deliver category targets, while ensuring disciplined execution of new product launches and commercial initiatives.

Key Responsibilities:

1. Category Strategy & Performance Ownership

• Define and drive the overall category strategy aligned with business growth objectives
• Lead Annual Business Planning (ABP) and Long-Range Planning (LRP) cycles
• Own and manage category P&L, ensuring delivery of revenue, volume, and profitability targets
• Conduct regular performance reviews, identifying key risks and growth opportunities
• Analyze market trends, shopper behavior, and competitive landscape to refine strategies
• Identify and prioritize key commercial levers (pricing, pack architecture, channel mix, promotions)
• Partner with Revenue Growth Management (RGM) to optimize pricing and portfolio strategy
• Set and influence ambitious yet realistic category targets

2. Innovation & Portfolio Management (NPL)

• Lead the end-to-end development and commercialization of new product launches (NPLs)
• Build strong business cases to support innovation and pipeline expansion
• Ensure alignment of innovation strategy with category growth priorities
• Monitor NPL performance and assess impact on overall category health
• Drive portfolio optimization, including SKU rationalization and mix improvement

3. Cross-Functional Leadership & Governance

• Act as the central point of alignment across Marketing, Sales, Supply Chain, and Finance
• Lead structured governance routines to track category performance and execution
• Influence senior stakeholders to secure alignment and resources for key initiatives
• Ensure seamless integration of global/regional initiatives into local execution
• Drive accountability across teams to deliver category priorities

4. Commercial Planning & Execution

• Oversee the development of go-to-market strategies and execution plans
• Lead sell-in story development and commercial toolkits for Sales teams
• Ensure strong alignment with channel strategies and customer priorities
• Monitor execution effectiveness and adjust plans based on in-market performance

5. New Product Launch Planning & Delivery

• Lead end-to-end launch planning, including:
  • Volume forecasting and business projections
  • Development of commercial and sales materials
  • Coordination of packaging, artwork, and POSM
  • Stakeholder alignment across functions
• Ensure operational readiness (supply, production, systems) for launches
• Partner with channel teams to ensure strong in-market activation and support
• Track launch performance and implement post-launch optimization

Qualifications:

• Bachelor's degree in Business, Marketing, Economics, or related field
• 6–10+ years experience in FMCG, preferably in category management, commercial strategy, or brand/portfolio management
• Strong experience in handling P&L and driving commercial performance
• Proven track record in new product launches and innovation pipeline management
• Strong analytical and strategic thinking skills
• Experience working cross-functionally in a matrix organization
• Excellent stakeholder management and influencing capability

Preferred Experience:

• Background in food & beverage, or high-volume consumer goods categories
• Exposure to pricing strategy, RGM, or portfolio optimization
• Experience working with regional or global stakeholders