Senior Marketing Strategist

Key Responsibilities

• Develop, implement, and oversee comprehensive marketing and content strategies aligned with business objectives

• Co-manage content direction and execution in close collaboration with the Content Lead to ensure strategic consistency and high-quality output

• Lead, supervise, and mentor a small marketing team.
• Provide clear, constructive, and growth-oriented feedback, fostering skill development and confidence—especially among younger team members.
• Demonstrate strong emotional intelligence in managing diverse personalities, work styles, and experience levels.
• Guide the Marketing Assistant in task execution, prioritization, and professional development
• Ensure brand consistency across all marketing channels, including digital, social media, and campaign materials.
• Review, refine, and approve marketing and content outputs to maintain quality and alignment with brand standards.
• Monitor campaign performance, analyze data and insights, and recommend optimizations for continuous improvement.
• Encourage collaboration, creativity, and accountability within the marketing team.
• Stay informed on emerging marketing trends, platforms, and technologies, including AI-driven tools.
• Utilize modern marketing and AI tools to improve efficiency, creativity, and strategic decision-making

Qualifications:

• Minimum of 6 years of experience in marketing strategy, brand marketing, or a related senior marketing role. 
• Proven experience leading and managing creative, multimedia, or content-driven teams.
• Strong background in content strategy, digital marketing, and integrated campaign planning.
• Demonstrated ability to provide constructive feedback and coach team members effectively.
• High level of emotional intelligence with the ability to mentor and motivate younger professionals.
• Comfortable and open to using AI tools for content creation, analytics, ideation, and workflow optimization.
• Excellent communication, leadership, and interpersonal skills.
• Strong analytical and problem-solving abilities.
• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously