~15d ago

Sr. Manager - Integrated Retail Media

Philippines·Pasaysenior

OtherManager

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Quick Summary

Key Responsibilities

Integrated Media Strategy: Develop and execute holistic media plans across digital, performance, social, and select ATL channels to meet brand, traffic, and sales goals.

Requirements Summary

Bachelors degree in Marketing, Communications, or related field. At least 8 - 10 years experience in integrated media campaigns and digital marketing, ideally in retail or FMCG.

Technical Tools

OtherManager

Responsibilities

~1 min read

→Integrated Media Strategy: Develop and execute holistic media plans across digital, performance, social, and select ATL channels to meet brand, traffic, and sales goals.
→Retail Media & E-Commerce: Optimize performance on retail media platforms (e.g., Optimo, TikTok Shop), maximizing ROI and conversions.
→Campaign Execution: Lead the end-to-end planning, execution, and optimization of digital campaigns aligned with business objectives.
→Performance & Analytics: Define KPIs, analyze campaign results, and apply insights for continuous improvement.
→Content & Social Leadership: Drive content strategy, social media, and affiliate marketing to boost brand engagement.
→Cross-Functional Collaboration: Work with internal teams (e-commerce, brand, creative) and external partners to ensure seamless campaign execution.
→Innovation: Stay updated on trends in retail media and digital marketing, exploring new tools and platforms.

Requirements

~1 min read

Bachelors degree in Marketing, Communications, or related field.
At least 8 - 10 years experience in integrated media campaigns and digital marketing, ideally in retail or FMCG.
Strong e-commerce and digital performance expertise.
Proven success in managing multi-channel platforms to achieve business results.
Strong leadership, communication, and collaboration skills.
Strategic with a hands-on execution approach.