CRO Marketing Manager - Web (Remote, Contract)

 

At Huckleberry, our purpose is simple yet powerful: to build life-changing products and experiences that help all families unlock everyday magic.

 

Today, more than 6.5 million families trust Huckleberry and our app to be their partner through parenthood. Real pediatric expertise works hand-in-hand with data science, AI, and behavioral science to provide support behind-the-scenes that guides every parent through their unique journey. 

 

We believe every family should feel taken care of—which is why we’re growing quickly and expanding our product offerings to help every family thrive.

 

We are hiring a Marketing Manager - Web to own conversion across Huckleberry's web experience — from the first visit through app install, free trial, and purchase.  This is a 6 month, 40 hours per week, 1099 contract position.

You'll carry your own web conversion target that rolls up into our broader user acquisition goal, and you'll own the experimentation program that moves it. The work spans further than most CRO roles. You'll write build specs for interactive web tools, partner with our Guidance team to make sure anything we tell a parent is clinically sound, and build AI-driven systems that let a small team run a testing cadence that would otherwise take several people.

This role reports to the VP of Marketing on an interim basis and is expected to move under the Senior Director of User Acquisition and Growth once that role is filled. You'll work closely with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition.

• Experience: 5+ years in conversion rate optimization, web growth, or experimentation

• Owned a Number: You've carried a conversion, acquisition, or revenue target yourself and can point to before/after results

• Experimentation Depth: Hands-on building, launching, and reading out A/B and multivariate tests on a testing platform

• Analytical Depth: You can define metrics, specify event instrumentation, spot measurement that's quietly misleading, and work with structured data and APIs without needing engineering for routine work

• Builds With AI: Demonstrated experience building working systems with AI tooling. You should be able to describe a recurring process you turned into a reliable system, how you handled failure cases, and where you deliberately kept a human in the loop

• Technical Partnership: Can write clear specs for engineering and hold their own in a scoping conversation

• Judgment on Accuracy: Recognizes when content or a tool output needs clinical review, and routes it to experts

• Writing: Strong writing with a lens toward product positioning and placement

• Experience with Contentful, Amplitude (Analytics and Web Experiments), Google Analytics, or AppsFlyer

• Hands-on experience with Claude Code or comparable agentic AI tooling, including building reusable skills or workflows

• Experience in parenting, family wellness, or consumer health — and with the sourcing standards clinically-informed content requires

• Subscription or freemium monetization experience: free trial, paywall, pricing

Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

 

Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.