Assistant PR & Influencer Marketing Manager - APAC

Singapore·SingaporeFull-timemid

MarketingSocial Media Manager

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Quick Summary

Key Responsibilities

Influencer & PR Strategy Execution Support or lead the planning and execution of PR and influencer marketing initiatives across APAC, with emphasis on Korea. Assist with or manage influencer gifting,

Technical Tools

MarketingSocial Media Manager

Responsibilities

~1 min read

→Support or lead the planning and execution of PR and influencer marketing initiatives across APAC, with emphasis on Korea.
→Assist with or manage influencer gifting, seeding programs, press outreach, and campaign rollouts.
→Ensure all influencer and PR activities align with brand messaging and campaign objectives.

Identify, engage, and manage relationships with influencers, content creators, press, retailers, and PR agencies.
Coordinate outreach, contracts, deliverables, timelines, and follow-ups.
For Manager level: act as a primary point of contact for key influencers, agencies, and regional stakeholders.

Review influencer content to ensure brand consistency and campaign alignment.
Track deliverables, performance, and posting schedules across campaigns.
Support cross-functional coordination with regional and global teams.

Stay up to date on beauty, social media, and influencer trends, particularly within the Korean market.
Conduct competitor and market research to inform campaign strategy.

Lead and manage PR events, press launches, influencer trips, and brand activations as required for Korea market
Support cross-market PR and Event activations across other APAC markets when required.

Requirements

~2 min read

4–7+ years of PR and/or influencer marketing experience
Prior experience working within a PR agency or managing PR agency relationships is strongly preferred.
Bachelor’s degree in Marketing, Communications, or a related field preferred.
Fluent in Korean (reading & writing required) and fluent in English.
Demonstrated, highly nuanced understanding of Korean culture, consumer behavior, communication styles, and social norms, with the ability to translate cultural insight into effective marketing and PR strategies.
Deep, hands-on knowledge of the Korean influencer and social media landscape, including key platforms, content formats, creator dynamics, and audience engagement patterns.
Strong understanding of the beauty ecosystem in Korea, particularly within makeup and fragrance, including trends, key opinion leaders, and competitive landscape.
Proven ability to identify culturally relevant influencers, evaluate brand fit, and guide influencer partnerships that resonate authentically with Korean audiences.
Excellent written and verbal communication skills, with the ability to localize messaging accurately and sensitively for the Korean market.
Highly organized and detail-oriented, with the ability to manage multiple projects, stakeholders, and timelines.
Proficiency in influencer management and analytics tools (e.g. Traackr, Tribe Dynamics) and Microsoft Office Suite (Excel & PowerPoint).
Proactive, adaptable, and comfortable operating in a fast-paced, dynamic environment.
Strong relationship-builder with internal teams, external partners, and agency counterparts.
Creative, resilient, analytically minded, and a collaborative team player.