CG Performance Marketing Manager - (017-0860)

• →Own and manage Google Ads campaigns targeting residential and commercial audiences across regional Australia
• →Build, optimise, and scale paid search campaigns, including keyword strategy, bidding, audience targeting, ad structure, and conversion tracking
• →Improve campaign performance through continuous optimisation of CTR, CPC, Quality Scores, conversion rates, and lead quality
• →Lead SEO initiatives, including on-page optimisation, keyword research, technical SEO improvements, and content recommendations
• →Support the business through a website domain migration while helping preserve SEO rankings and search visibility
• →Update and manage website content, landing pages, images, and copy through WordPress
• →Assist with the rollout and optimisation of Meta advertising campaigns as a secondary growth channel
• →Analyse campaign and lead data to provide actionable insights and performance recommendations
• →Prepare regular reporting on marketing performance, lead generation, and ROI
• →Collaborate with the team to improve customer messaging, targeting strategies, and conversion opportunities
• →Review and improve email marketing deliverability and existing customer communication flows
• →Use AI tools and automation where appropriate to improve efficiency across reporting, research, and content workflows
• →Bring new ideas proactively and confidently recommend improvements across marketing, advertising, and digital strategy

• 3–5+ years of experience in Performance Marketing or Digital Marketing
• Strong hands-on Google Ads experience is non-negotiable
• Proven experience building and optimising paid search campaigns from the ground up
• Solid understanding of conversion tracking, bidding strategies, keyword planning, and campaign structure
• Strong SEO knowledge, including on-page optimisation, technical SEO fundamentals, and keyword research
• Experience using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar platforms
• Comfortable managing and updating websites through WordPress
• Ability to interpret campaign data and make data-driven decisions independently
• Excellent written and verbal English communication skills
• Experience working with Australian, Western, or international businesses preferred
• Comfortable working autonomously and taking ownership of outcomes
• Familiarity with AI tools for research, reporting, workflow optimisation, or content support
• Meta Ads experience is beneficial, but not the primary focus of the role

• Experience handling website domain migrations while maintaining SEO performance
• Familiarity with Zoho CRM, HubSpot, or similar CRM platforms
• Experience within solar, energy, trades, construction, home services, or similar industries
• Canva or basic creative design experience
• Basic video editing skills for social media content
• Understanding of regional or conservative Australian consumer audiences

Shortlisted candidates will be asked to complete a practical technical assessment as part of the hiring process.

This assessment is designed to evaluate strategic thinking, technical execution, and understanding of audience psychology, not just platform familiarity.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)