Marketing Analytics Specialist

• →Analyze marketing performance across Google Ads, SEO, website, social media, and other digital channels.
• →Identify and address underperforming Google Ads campaigns, including targeting, keywords, spend, conversions, and ROI.
• →Audit and improve SEO performance, investigating ranking declines, technical issues, content gaps, keywords, and competitors.
• →Build and maintain dashboards and reports tracking leads, conversion rates, cost per lead, enrolments, and marketing ROI.
• →Connect marketing data with CRM/enrolment data to understand which channels and campaigns generate actual enrolments.
• →Monitor campaign performance and provide clear, data-driven recommendations to improve results.
• →Work across external agencies and internal stakeholders to ensure marketing activity aligns with business targets.
• →Support tracking, attribution, reporting, and data integrity across marketing platforms.
• →Test and optimize campaigns, landing pages, audiences, keywords, and other marketing initiatives based on performance data.
• →Translate complex analytics into clear insights and practical actions for non-technical stakeholders.

• Proven experience in marketing analytics, digital marketing, performance marketing, or a similar role.
• Strong hands-on experience with Google Ads and SEO.
• Highly proficient in data analysis, reporting, and interpreting marketing performance metrics.
• Strong understanding of the relationship between lead generation, conversion, customer acquisition, and revenue/enrolment outcomes.
• Experience with tools such as Google Analytics 4, Google Search Console, Google Ads, Looker Studio, Excel/Google Sheets, and CRM or marketing platforms.
• Comfortable working as a marketing generalist across multiple channels.
• Strong communication skills and ability to turn data into clear recommendations.
• Proactive, commercially minded, and comfortable taking ownership of marketing performance.

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)