Marketing Manager (016 - 1445)

​​Looking for Philippines-based candidates

• Lead the Marketing team and oversee the delivery of marketing activities.
• Develop and implement marketing strategies aligned with the business, recruitment and retention objectives.
• Manage the marketing budget, calendar, priorities and resources.
• Monitor market trends, competitor activity and emerging opportunities.
• Report marketing performance and recommendations to senior management.

• Lead digital marketing across SEO/SEM, paid media, social media, email and other digital channels.
• Own and optimise HubSpot CRM and Marketing Hub for marketing and lead management.
• Develop automated lead nurturing and prospective student journeys from enquiry through to application and enrolment.
• Manage workflows, segmentation, email campaigns, forms, landing pages and CRM data quality.
• Monitor campaign performance, conversion and ROI through HubSpot and other analytics platforms.
• Continuously test and optimise campaigns and digital activity.

• Manage the client’s brand and ensure consistent messaging across all channels.
• Oversee website marketing content, social media, email communications and marketing collateral.
• Coordinate content creation, campaigns, photography and other promotional activities.
• Ensure marketing communications are appropriate for domestic and international audiences.

• Develop and implement social media strategies to build community engagement, enhance brand awareness, and drive traffic to the institution’s digital platforms.
• Manage daily social media activities, including content creation, scheduling, and interaction with followers.

• Develop campaigns that generate qualified domestic and international student leads.
• Work closely with Recruitment and Admissions to improve lead follow-up and conversion.
• Support international recruitment with marketing materials and market-specific campaigns.
• Develop marketing initiatives that strengthen engagement with education agents.
• Apply a market-specific approach to campaigns and communications across different countries.

• Develop marketing initiatives that support student engagement, retention and the student experience.
• Engage with students and alumni to strengthen the brand and community.
• Plan and support orientations, conversion events, agent training, workshops and other online and on-campus activities.

• Work closely with senior leadership to align marketing initiatives with the institution’s overall business objectives.
• Collaborate with sales, admissions, and academic teams to maximise the effectiveness of marketing efforts.
• Present detailed marketing performance reports and insights to company stakeholders.
• Plan and support regular events, both online and offline, including orientations, conversion events, agent trainings, workshops, and other engagement activities.
• Develop and maintain a structured marketing calendar of activities to ensure timely execution of campaigns and initiatives.
• Understand and align marketing activities according to country-specific dynamics, adopting a “Think Global, Act Local” approach.
• Engage regularly with agents, students, and the alumni community to strengthen brand recall, value, and brand association.
• Support sales initiatives with marketing visibility as required.

• Ensure compliance with policies, including brand governance, privacy regulations
• and other institutional guidelines.

• Adhere to all Company policies, procedures, and regulatory requirements to ensure

effective and compliant operations

• Relevant qualification in marketing, business, communications or a related discipline is desirable.
• HubSpot certifications are highly regarded.
• Advanced HubSpot CRM and marketing automation capability.
• Strong leadership and team management skills.
• Strong digital marketing, lead generation and conversion expertise.
• Excellent written and verbal communication.
• Strong analytical and reporting capability.
• Strong project management and organisational skills.
• Ability to collaborate effectively with senior management and cross-functional teams.

• Integrity & Ethics: Upholds academic and professional integrity, leading by example with honesty and fairness.
• Empathy & Compassion: Understands the needs of students, faculty, and staff, creating a supportive and inclusive environment.
• Resilience & Adaptability: Thrives in a dynamic academic landscape, handling challenges with patience and flexibility.
• Cultural Awareness: Exhibits sensitivity and understanding of diverse cultural backgrounds, particularly in the context of international student recruitment.
• Problem-Solving Abilities: Demonstrates the ability to identify and resolve recruitment challenges effectively.
• Results-Oriented: Demonstrates a strong drive to achieve and exceed recruitment targets.
• Proactive and Self-Motivated: Takes initiative and works independently to identify and pursue recruitment opportunities.
• Analytical Mindset: Possesses strong analytical skills to interpret data, identify trends and make data-driven decisions.
• Passion for Education: A genuine interest in helping students achieve their educational goals.
  

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)