Senior Marketing Analyst (0010-1337)

• →Develop and maintain marketing performance reporting across digital and offline channels, including Meta, Google, and YouTube.
• →Analyse campaign and advertising data to identify trends, opportunities, and areas for improvement.
• →Conduct attribution analysis across out-of-home (OOH) media and other marketing channels.
• →Develop reporting and analysis to provide greater visibility into Marketing Fund allocation, expenditure, and performance.
• →Analyse marketing data and translate findings into clear, actionable insights for internal stakeholders.
• →Prepare management reports and support P&L analysis, balance sheet review, and financial data interpretation related to marketing activities.
• →Reconcile and validate marketing and financial data to ensure reporting accuracy and consistency.
• →Collaborate with marketing and finance teams to improve reporting processes, data visibility, and analytical methodologies.
• →Support forecasting, budgeting, and evaluation of marketing spend and performance.
• →Identify opportunities to improve the way marketing performance and fund allocation are measured and reported.

• 3+ years of experience in marketing analytics, digital analytics, data analysis, or a related role.
• Strong hands-on experience with Meta, Google, and YouTube analytics.
• Experience with marketing attribution and multi-channel performance measurement, ideally including OOH media.
• Strong analytical and numerical skills with advanced Excel/spreadsheet capability.
• Experience preparing management reports and interpreting complex marketing and financial data.
• Experience with or strong understanding of P&L analysis, balance sheet review, and financial reporting.
• Strong attention to detail and ability to identify patterns, discrepancies, and actionable insights.
• Strong written and verbal English communication skills, with the ability to present data clearly to non-technical stakeholders.
• Experience working with hospitality, retail, multi-site, franchise, or other consumer-facing businesses is advantageous. 

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”)