Head of Marketing North America (Brand Leadership, Insights & Activation)

We are seeking a visionary marketing leader to head our North America team, champion brand building, and drive the regional brand strategy for our master brands, Orbit and Gardena. This role is pivotal in shaping brand identity, activating impactful campaigns, and ensuring all marketing activities are insight-driven and data-supported. You will become a change agent, supported by executive leadership, and play a key role in elevating our brands across all channels and touchpoints.

• Become a change agent with support from executive leadership, championing the building and strengthening of all company brands.

• Own and develop the brand architecture, positioning, and identity for all brands, ensuring adherence to brand guidelines and governance.

• Represent brand marketing in leadership meetings and on leadership councils, providing recommendations and strategic direction that elevate our brands.

• Grow and build the two retail master brands in North America: Orbit and Gardena.

• Participate in the central Brand Marketing leadership team and travel to Germany for annual planning and product launch meetings for Gardena.

• Build and develop a market research and insight function to ensure strategic decisions, product innovation, and marketing activities are insight-driven and supported by data.

• Leverage market research, consumer insights, and performance analytics to inform strategies, optimize campaigns, and measure ROI.

• Design and execute brand campaigns that drive awareness and engagement, using a holistic 4P approach (Product, Price, Place, Promotion).

• Own and develop all content across channels—including online, in-store, and brand campaigns—ensuring it meets brand standards and aligns with brand identity.

• Develop and execute branded media campaigns, own social media strategy, strengthen influencer relationships, oversee PR, and manage the Orbit and Gardena websites.

• Work with Product Development to provide strategic brand support, insights, and input into innovation pipelines and product portfolio management.

• Collaborate with Sales to provide strategic brand input into line reviews, channel strategies, and product pricing, ensuring alignment with brand positioning and guidelines.

• Own and develop the master packaging graphic template for the Orbit brand.

• Provide strategic support for the product industrial design language for the Orbit brand.

• Build, lead, and inspire a high-performing marketing team, fostering collaboration and excellence.

• Manage marketing budgets effectively, ensuring resource allocation drives measurable brand growth.

• Extensive experience 10+ in strategic brand management, with proven application of the 4P framework.

• Strong expertise in using data and insights to guide marketing decisions and improve performance.

• Demonstrated success in developing and executing brand strategies, including architecture and positioning.

• Proven leadership skills with experience building and managing teams.

• Analytical mindset combined with creativity and a hands-on approach.

• Excellent communication and stakeholder management skills.