Creative Performance Lead

Premium skincare & beauty | Full-time
Sydney preferred | Remote within Australia considered

We’re partnering with an established, Australian-founded premium skincare brand looking for a Creative Performance Lead who loves turning good ideas into ads that deliver.

You’ll combine hands-on Meta campaign management with creative strategy, helping the brand find its next winning ad and build a repeatable process for producing more of them.

There’s meaningful paid social investment, established products, customer insights and creative production support to work with. You’ll bring the ideas, commercial thinking and curiosity to keep improving results.

• Own Meta performance: Manage and optimise campaigns focused on profitable new-customer acquisition.

• Find the next winning angle: Turn customer reviews, pain points and motivations into hooks, scripts and creative concepts.

• Test, learn and scale: Build a structured testing roadmap, analyse results and develop fresh iterations of winning ads.

• Drive creative production: Brief internal and external creatives across UGC, founder-led videos, testimonials, demonstrations and statics.

• Build better workflows: Create efficient processes for sourcing content, production, approvals and performance feedback.

• Put AI to work: Explore tools that improve research, scripting, production and analysis.

• Explore new opportunities: Test emerging formats and additional channels, including TikTok, where there’s a clear opportunity.

You’re equally comfortable digging into Ads Manager and pulling apart why a particular ad works.

You’ll have:

• Hands-on experience managing Meta campaigns with meaningful budgets.

• Experience developing and testing performance creative for an eCommerce or DTC business.

• A strong understanding of hooks, storytelling, customer psychology and conversion.

• Confidence turning performance data into clear creative decisions.

• The ability to write actionable briefs and coordinate creative production.

• Strong visual judgement, balancing attention-grabbing ads with premium brand standards.

• Curiosity about AI and practical ways to improve how you work.

• The initiative to spot opportunities and move ideas forward.

Experience in beauty, skincare, wellness, supplements or another competitive DTC category would be especially relevant.

Alongside your CV, we’d love to see:

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  An eCommerce Meta account you’ve helped grow, including monthly spend and performance outcomes.

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  Two examples of successful creative you’ve developed, briefed or helped produce.

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  An experiment or AI workflow you’ve used and what it achieved.