Marketing Manager - Aquaculture Technology Company

HydroNeo builds the hardware and software that shrimp and fish farmers use to run their farms on real data. We are a team of over 30 people, with a Singapore holding entity, an operating company in Bangkok, and PT Hydroneo Teknologi Indonesia in Surabaya. Our systems are in use on farms across roughly eight countries, and we are backed by leading Thai and international investors.

Industry depth. You will spend real time on farms. You will sit with our sales team and with customers. Within three months you should be able to explain to a farmer, without notes, why dissolved oxygen management changes their survival rate and what our system does about it. The best marketing ideas here come from time spent at the pond and in conversation with farmers, so you should enjoy getting out there.

Two marketing engines, not one. The hardware business is relationship-led: farm visits, distributors, exhibitions, demonstrations, word of mouth between farmers. FarmOS can be marketed, sold, and onboarded entirely online: digital acquisition, app store presence, self-serve signup, onboarding, activation, retention, and subscription growth. You need to be strong in both and clear about which one you are doing at any moment.

Craft and judgement. You can look at a flyer, a video, a post, or a landing page and know immediately whether it will land with a farmer, and you can say why. You will hold that standard across a team producing in Bahasa Indonesia, English, and Thai.

AI fluency. We run on Claude Team. We expect our marketing function to operate as a small team with heavy AI leverage: custom agents for content drafting, structured prompts and reusable skills, AI-assisted research, translation, and visual production. You should already be doing this, not planning to learn it. In the interview we will ask you to show us what you have built.

• Own the marketing plan, per quarter, tied to concrete commercial objectives per market: Indonesia, Thailand, our export and global markets.
• Translate product capability into positioning and messaging that a farmer understands and a distributor can sell with.
• Run one global brand with local execution. The story is the same everywhere. The language, the examples, and the channels are not.
• Bring structured input from sales, customer success, and customers into every campaign. This is a named responsibility, not something you do when there is time.

• Set and hold the quality bar for everything customer-facing: social content, videos, flyers, exhibition material, website, sales decks, case studies, email, and app store content.
• Brief, review, and improve the work of your team. Send work back when it is not good enough, with clear direction on why.
• Write yourself when it matters. The most important copy should be yours. The team is stronger in design than in writing today, so expect to carry the writing standard personally until that changes.
• Own the visual and verbal brand across all markets and languages.

• Own the full digital funnel for FarmOS: awareness, app store presence and listing optimisation, landing pages, signup, onboarding, activation, retention, and subscription upgrades.
• Build the content engine that supports it: product education, how-to material, in-app and lifecycle messaging, video, and community.
• Work with product and customer success on what makes a farmer keep using the app after week one, and market against that reality.
• Report on the metrics that matter for a software product, including installs, activated farms, active ponds, retention, and conversion to paid, and act on what they say.
• Make FarmOS a product that a farmer in a market we have never visited can find, understand, install, and use.

• Plan, build, and interrogate Meta Ads and Google Ads campaigns. Know the difference between a metric that moved and a result that happened.
• Understand attribution, tracking setup, pixel and conversion events, UTM discipline, and where the data becomes unreliable.
• Own the funnel end to end: ad, landing page, form, CRM handoff, sales follow-up. Know where leads are being lost.
• Work in HubSpot: campaign tracking, lead source reporting, and closing the loop between marketing spend and pipeline.
• Basic SEO and website literacy: site structure, page speed, how content ranks, how to brief a developer.

• Build and maintain the team's AI workflows: agents, prompts, and reusable skills for content generation, repurposing, translation, research, and reporting.
• Train the team to use them and hold them accountable for using them.
• Continuously raise output volume and consistency without adding headcount.

• Manage a small distributed team across Surabaya and Bangkok, with clear ownership per deliverable, tracked in a task system that stays current without anyone chasing it.
• Give the Thai market real attention from a distance: regular contact with the Bangkok content role, the Thai sales team, and Thai customers, and periodic travel.
• Run the weekly marketing standup and the monthly sales and marketing alignment session.
• Manage the marketing budget

• Own trade show and exhibition presence end to end: concept, materials, lead capture, follow-up.
• Build sales enablement material: one-pagers, ROI cases, competitive comparisons, distributor kits.
• Support distributors and partners in export markets with material they can localise and use.
• Report on what worked, what did not, and what changes next quarter.

• 4 or more years in marketing, with at least 2 in a role where you owned content and brand quality rather than only channel execution.
• Experience marketing a physical product and a digital product, or clear evidence that you can do both. If you have only ever done one, tell us how you would approach the other.
• Demonstrable genuine interest in agriculture, aquaculture, food production, or an adjacent physical-world industry. B2B where the customer is a business owner with mud on their boots, not a SaaS buyer.
• A portfolio of work you conceived, not work you optimised. We want to see ideas.
• Hands-on digital depth. You can build a campaign, read the numbers honestly, and follow a lead from ad to CRM to sale.
• Strong writing. Next to the CEO, you will be the highest writing standard in the team for a while.
• Active, current, hands-on use of AI tools in your daily work, at the level of building agents and reusable workflows rather than typing questions into a chat box.
• Native or fluent Bahasa Indonesia and strong professional English.
• Comfortable managing a small team across two countries, and comfortable giving direct feedback on work quality.
• Based in or willing to relocate to Surabaya, working from our office, and eager to travel to farms occasionally.

• Existing aquaculture, agritech, or agriculture industry experience.
• App or subscription software growth experience: onboarding, activation, retention, app store optimisation.
• Design capability of your own, enough to art-direct credibly.
• Video production and editing judgement.
• Experience marketing a product that combines hardware and software.
• Experience running marketing across more than one country market.
• Thai language.

• It is not a pure performance marketing role. If you love optimising ad accounts more than you love making things, you will be unhappy here.
• It is not a role where you only brief other people. You will produce work yourself.
• It is not remote.