Senior Marketing Manager

• Drive demand generation — plan and execute integrated campaigns (events, email, paid search, social, content) that generate qualified leads and new business for Japan
• Own the events strategy — lead high-impact physical and virtual events that position IDC as the go-to thought leader and generate sales pipeline
• Shape local market strategy — identify growth opportunities in Japan and recommend plans that align with global priorities
• Optimize digital presence — grow idc.com/jp's visibility and organic traffic through SEO and content collaboration with global teams
• Lead social media & community engagement — grow reach and engagement across LinkedIn, X, and YouTube
• Build media & PR relationships — represent IDC with local media and industry associations, localizing global PR strategy for Japan
• Create on-brand marketing assets — develop sales and marketing collateral (web content, case studies, infographics, event materials) aligned with global brand standards

• Ideally with a degree in Marketing disciplines or business-related degrees
• Minimum 8-10 years of marketing experience in B2B Marketing (SaaS, ITaaS, AI, Security, preferred).
• Professional fluency in both Japanese and English both written and verbal.
• Hands-on experience with modern marketing tools and workflows — e.g., Marketo/marketing automation, GA4, paid social platforms, AI-assisted content or campaign tools
• Comfortable testing, iterating, and launching campaigns quickly rather than following long planning cycles
• Understanding of localization and how cultural nuance shapes go-to-market strategy in Japan
• Experience in managing social media communities and digital channels is a strong plus
• Strong stakeholder management skills — able to work confidently across global, regional, and local teams, as well as with media and industry analysts
• Solid project management skills with a bias toward action and ownership
• Excellent communication skills and comfort working both independently and cross-functionally

IDC is committed to providing equal employment opportunities for all qualified persons. Employment eligibility verification required. We participate in E-Verify. 

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