Idea Peddler

The Strategist plays a crucial role in developing and steering the strategic direction of client projects and campaigns, ensuring that they not only meet the clients' objectives but also resonate with target audiences through innovative and impactful approaches.

You will be responsible for leading the development of strategic initiatives across a variety of clients. You will work closely with creative (design + copywriting + strategy), media, social, and PR teams to craft compelling strategies that engage consumers, deepen brand stories, and drive growth.

Key Responsibilities:

• Lead the strategic planning process for client accounts, including consumer and market research, audience understanding and segmentation, creative concepting, and messaging strategy.
• Assist in developing strategic pitches for new business opportunities, demonstrating the agency’s strategic capabilities and creative thinking.
• Mentor future copywriters, along with helping shape growth paths and job descriptions of the respective team.
• Conduct and oversee comprehensive market research and competitive analysis to inform strategic decisions and identify opportunities for innovation.
• Collaborate with cross-functional teams, including creative and media, to ensure that strategies are effectively translated into actionable and measurable marketing campaigns.
• Stay abreast of emerging trends and technologies in media, advertising, and related fields to continuously improve and evolve agency strategies.
• Serve as a touchpoint with clients, presenting recommendations and adjustments to strategies and concepts.
• Mentor and guide junior strategists and planners, fostering a collaborative team environment that encourages innovation and excellence.

What’s it like to work at Idea Peddler?

We’re the rehab for big agency life. If you love doing smart and thoughtful work, but hate the big agency B.S., Idea Peddler might be the place for you. With appreciative and purpose-driven clients, a caring and transparent team culture, and true work-life balance, Idea Peddler is a place where you can thrive based on your own drive; a true meritocracy. In addition to having the chops to concept and execute campaigns flawlessly, curiosity, adventure, and a damn good attitude will carry you far here. We are a team of self-starters who hold dear our core values of adventure, accountability, discernment, motivation and no B.S. Full-time members of our team are rewarded for hard work and have immediate access to a robust benefits package that includes health, vision and dental benefits; 401k matching; generous paid time off; tech kit; health club stipend; cell phone credit; catered weekly meal; recurring educational opportunities and more.

Idea Peddler, founded in 2011, is a full-service agency operating on a hybrid work model that offers big agency expertise with boutique agency service. We create bespoke campaigns that deliver on clients’ unique goals and follow through with exceptional execution. In uncertain times, ideas win. Ideas that inspire. Ideas that shift behavior. And ideas that create growth. Idea Peddler holds true to the promise of doing good work for nice people. www.ideapeddler.com