Head of YouTube (Strategy, Scripting & Team Lead)

We're hiring a Head of YouTube to lead Richard Yu's channels and creative team. Richard teaches people how to build businesses selling digital and physical products through "AI Arbitrage"

Our immediate goal is to grow the business channel to 200,000+ subscribers in six months and bring average views per video above 100,000. These are aggressive goals. We want someone excited by that challenge, with a clear approach to choosing what to make, testing ideas and getting good videos out consistently.

You'll grow the top of the funnel by reaching new viewers who fit our audience. You'll also plan content for viewers who are getting to know Richard, learning about our offers and deciding whether to buy. Ultimately, we want this channel to grow the business, so views and subscribers need to translate into an audience we can serve.

You'll be responsible for what we make, why we make it, how we package and produce it, and whether it worked. You'll work directly with Richard and the leadership team to set direction, goals and KPI's and lead, hire and manage a creative team underneath.

• Deep passion for YouTube and demonstrated understanding of storytelling and channel growth. Show us published long-form work and explain what you contributed.
• Strong creative judgment across topics, formats, ideation, titles and thumbnails. You can explain why people click, keep watching and return.
• Deep understanding of a winning script: hooks, narrative structure, pacing, curiosity, clear explanations and satisfying payoffs. Ability and willingness to write complete first-person, talking-head scripts and improve another writer's work.
• A structured approach to testing: clear hypotheses, useful comparisons, defined success measures and sound interpretation of results.
• Ownership of goals, metrics and KPIs. Strong command of CTR, average view duration, retention graphs, traffic sources and channel growth metrics, with examples of how you used them to make decisions.
• Experience managing editors and/or designers, setting clear standards, giving specific feedback and helping people improve.
• You learn quickly, ask good questions and take direct feedback well. You can get up to speed on a new audience, subject and business model.
• Strong business judgment and experience with marketing funnels, infopreneurship, online education or edusoftware are highly valued. A record of connecting content to leads or sales is a strong advantage. These are not prerequisites for an exceptional YouTube candidate who can learn this side quickly.
• Fluent spoken and written English is essential. You must be able to write natural, compelling English scripts and communicate clearly with Richard and the team.
• Confidence using without over-reliance on AI tools, particularly Claude/Codex. You still take responsibility for the voice, accuracy and claims in the finished work.
• Full-time availability and at least 4 hours of overlap with US Eastern working hours.
• Remote: we welcome candidates across the United States, Canada, the UK, Europe, Mexico, Central America and South America, including Spain, Portugal, France, Germany, the Netherlands, Poland, Brazil, Panama, Colombia, Argentina and Costa Rica. Exceptional candidates elsewhere are also welcome. What matters is strong YouTube judgment, fluent English and reliable overlap with US Eastern working hours.