Sr. Product & Customer Marketing Manager

Incident Iq Hq (atlanta)Remotesenior

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

Author foundational value propositions, messaging hierarchies, and feature positioning guides that translate complex software capabilities into clear, benefit-driven narratives for sales, CS,

Technical Tools

MarketingMarketing Manager

Company Overview:

Responsibilities

~1 min read

→Value Positioning & Messaging Frameworks: Author foundational value propositions, messaging hierarchies, and feature positioning guides that translate complex software capabilities into clear, benefit-driven narratives for sales, CS, and customers.
→Co-Design the GTM Release Engine: Partner with Product Enablement (R&D) and CS leadership to co-design and refine our GTM release framework - establishing clear communication tiers, release SLAs and launch readiness gates that balance engineering velocity with customer absorption limits.
→In-App & Public Release Strategy: Help define the strategy for low-friction release channels (such as live in-app changelogs and public updates) that enable organic feature discovery and eliminate notification noise.

Build & Supervise the Autonomous Digital PMM: Design, experiment with, and oversee our virtual team member (AI Agent) tasked with automated competitive intelligence sweeps, release readiness checklist audits
Human-in-the-Loop Quality Control: Review, polish and approve AI-generated documentation, changelogs and competitive digests in minutes, ensuring brand tone, value narrative, and strategic positioning remain top-tier.
AI Workflow Tinkering & Scaling: Continuously experiment with internal prompt workflows, AI agents, and modern GTM tools to scale team throughput by 3x–5x and automate repetitive junior tasks.

Advocacy Program Ownership (SlapFive): Own and expand our customer reference engine (SlapFive) to build an active, organized network of referenceable district leaders, champions, and power users.
Customer Success Stories & Case Studies: Uncover, interview and produce high-impact customer stories, ROI metrics, video testimonials, and renewal evidence collateral across all product lines.
District Review & Renewal Collateral: Partner with CS and Account Management to create standardized "Value Delivered" templates, QBR decks, and renewal assets to demonstrate clear platform ROI during customer review meetings.

Internal Customer Champion: Synthesize feedback, adoption trends, and friction points from CS interactions, support logs and community discussions to actively inform Product Management roadmap priorities.
Customer Journey Mapping: Map customer touchpoint channels (in-app banners, emails, webinars, CS calls) to prevent notification fatigue and protect customer trust during high-velocity rollouts.

Primary CS Alignment Partner: Serve as the main PMM bridge to our Customer Success team. Understanding their high-touch workflows and aligning on release schedules, messaging, and enablement.
Support CS Program Content Engine: Partner with CS to power their existing engagement programs (Lunch & Learns, customer webinars, Level-Up sessions, and Community updates) by delivering polished presentation decks, messaging templates, and demo scripts.

Experience: 5–8+ years in B2B SaaS Product Marketing, GTM Operations, or Customer Marketing, ideally in multi-product platforms.
Builder & Tinkerer Mindset: A passion for building systems from scratch, solving ambiguous operational problems, and establishing repeatable frameworks out of complexity.
Core PMM Fundamentals: Strong background in product messaging, competitive positioning, value proposition development, and multi-channel storytelling.
Advocacy & Content Mastery: Exceptional interviewing and copywriting skills with a proven track record of translating complex customer outcomes into human, value-driven case studies and reference programs.
CS Collaboration & Empathy: Proven ability to partner deeply with high-performing, customer-centric CS teams - respecting their customer relationships while helping them scale through better content and process.
AI & Modern Tool Literacy: High comfort experimenting with AI tools, LLM prompts, and automation workflows to streamline operational tasks.

What makes Incident IQ different:

We facilitate whole-person growth where employees can develop personally as well as professionally.
We offer an energetic and collaborative environment; everyone’s opinion matters!
We produce software that empowers K-12 schools to run efficiently, allowing for a better classroom experience for students to THRIVE!
We provide excellent work/life balance. Two amazing offices - a Downtown Atlanta office location and one at Halcyon in Alpharetta!

Incident IQ offers a competitive salary based on experience with a benefits package for full-time employees that includes medical, dental, vision, life insurance, 401k match, and paid-time off (PTO).

Incident IQ is an Equal Opportunity Employer