UK - Data Strategy Director

Most brands are drowning in data but starved for real decisions. At Incubeta, we aren't building more dashboards - we're building the autonomous, agentic AI data engines that allow global brands to outperform. As our Director of Data Strategy, you won't just manage data, you'll architect how the world's most ambitious brands use data to dynamically execute marketing in real time.

This is a pivotal, forward-looking role designed to transform our data offering from a collection of tactical, technical solutions into a strategic powerhouse. You'll bridge the gap between complex data infrastructure and overarching business goals, ensuring client data assets serve as primary drivers for growth, performance, and innovation across all digital touchpoints.

This is a great opportunity for someone who enjoys operating as a trusted consultant to senior stakeholders, shaping data and AI strategy at scale, and pioneering how agentic AI and advanced measurement reshape the industry.

• Act as the primary subject matter expert for data & feed strategy, partnering directly with clients and Client Directors to embed client data into client strategy, ensuring data-driven strategy is foundational to every client response
• Lead the development and implementation of robust frameworks for account planning and testing that provide clear, actionable insights driving marketing decisioning for clients
• Regularly review data maturity frameworks across your portfolio to ensure they are fully optimised and integrated across Incubeta services
• Lead the ongoing development and continuous refinement of the agency's data consulting framework templates and best practices
• Maintain a rigorous standard for data hygiene and quality assurance, prioritising data infrastructure changes based on measurable strategic and commercial impact
• Serve as the primary strategic interface between technical engineers/developers and client account management teams

• Define, evaluate, and evangelise the role of structured data in an AI-driven marketing landscape, with a focus on data readiness for AI Overviews, Advantage+ Shopping Campaigns (ASC), and Performance Max (PMAX)
• Lead the client transition from platform-centric or single-channel data silos into a unified, multi-platform data strategy, ensuring optimal data layer execution and performance across Meta, Google, TikTok, Pinterest, and Microsoft
• Drive pioneering innovation around first-party data activation, solving unique client challenges such as real-time inventory management, predictive customer lifetime value, and bridging offline/in-store and online data ecosystems
• Continually explore, vet, and deploy emerging data technologies, feed management, customer data platforms (CDPs), clean rooms, and advanced analytics tools to future-proof client strategies

• Design, deploy, and lead educational training programs to scale data strategy and data literacy within the wider media activation and client management teams
• Cultivate a collaborative, high-performing team environment that champions intellectual curiosity, strategic storytelling, and multi-platform data expertise
• Provide intentional guidance, mentorship, and technical/strategic training to team members to systematically enhance their consulting skill sets
• Foster a pervasive culture of innovation and continuous learning, ensuring key case studies and methodology updates are shared and implemented across the business

• Bridge critical communication gaps by translating complex data work into high-level, narrative-driven strategic value for senior client stakeholders
• Collaborate with Client Directors to deliver a true "connected storytelling" approach, ensuring Data Strategy, Marketing Intelligence, Advanced Analytics, and SEO are articulated as a single unified solution rather than disconnected services
• Establish and deepen core relationships with stakeholders across your client portfolio, positioning yourself as their primary strategic advisor on all things data
• Maintain a proactive cadence of client communication, delivering regular updates on market shifts, regulatory compliance, data innovation trends, and customised strategic growth recommendations

• Proven experience operating as a senior data strategy consultant or leader, ideally within an agency or complex client-services environment
• Deep credibility across modern data architecture, privacy-first compliance, and advanced analytics
• Strong working knowledge of platform-specific data ecosystems (Meta, Google, TikTok, Pinterest, Microsoft), including AI-driven products such as PMAX and Advantage+
• Hands-on understanding of CDPs, clean rooms, feed management, and emerging data technologies
• A track record of translating complex, technical data work into clear commercial narratives for CMOs and senior stakeholders
• Experience designing and delivering data literacy or training programmes at scale
• Genuine expertise and point of view on agentic AI, LLM readiness, and predictive intelligence frameworks
• Confidence acting as a primary strategic advisor to senior clients, not just a technical specialist

We benchmark salaries against the industry to remain highly competitive. Salaries are regularly reviewed and progress alongside your development. Performance-related bonuses are also available.

Forward-thinking policies designed to support a high-performance and balanced working culture.

Dedicated in-house L&D support with structured development reviews every six months, plus ongoing career support to help you progress.

If this sounds like the right next step, apply now - we'd love to hear from you.