Head of MarTech & Personalisation

United Arab Emirates·Abu DhabiFull Time

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Overview

The Head of MarTech & Personalisation makes sure every inDrive user sees the right service, offer and communication at the right moment - and, as a result, uses more of the app’s verticals,

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The Head of MarTech & Personalisation makes sure every inDrive user sees the right service, offer and communication at the right moment - and, as a result, uses more of the app’s verticals, more often.

inDrive grew out of ride-hailing and is becoming a super app: rides, delivery, intercity, food, groceries and financial services. Most users still live in a single vertical. The SuperApp platform owns multi-vertical growth and frequency, and personalisation is its main lever; MarTech is the layer that makes personalisation run at scale.

The role sits in SuperApp Platform and reports to the Product Director. The Head defines the strategy for the domain, builds and leads a team, and is accountable for the impact of personalisation on multi-vertical growth.

It is a role at the intersection of Product, Marketing and Data, with a clear split of ownership:

Owns: the orchestration layer (which user sees what, where and when), personalisation of the main screen and cross-sell placements, the communications platform, the MarTech stack strategy, and the experimentation that proves impact.
Influences: campaign content and promo budgets (Marketing), offer business rules (vertical and loyalty owners), ads inventory rules (Ads), predictive models (Data Science).