Social Media Specialist

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates.

As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration.

We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach.

If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity.

Let’s build what’s next, together.

Responsibilities

• Own the monthly social media calendar end-to-end: content planning, copywriting, design briefing, stakeholder alignment, scheduling, and reporting.
• Plan, produce, and execute brand awareness campaigns on social media - from concept to post-campaign analysis.
• Manage and optimize paid advertising campaigns on LinkedIn and other relevant platforms: budgeting, targeting, tracking, and performance reporting.
• Handle community management for regional inquiries, ensuring timely and on-brand responses.
• Track and report on social media performance against industry benchmarks; translate findings into actionable recommendations.
• Support employee advocacy by creating shareable, engaging content for internal champions.
• Stay current on platform changes, content formats, and social media trends; bring relevant insights to the wider team.
• Collaborate with growth marketing to ensure content supports pipeline contribution and aligns with demand generation goals.
• Produce high-quality B2B content for the MENA region in both English and Arabic: blogs, ebooks, customer stories, case studies, brochures, event materials, and landing page copy.
• Translate and localize global content into Arabic, adapting messaging for regional relevance.
• Manage content publishing and on-page SEO for the Arabic website.
• Identify content gaps and prioritize what gets translated, localized, or created from scratch.
• Conduct regular competitive analysis to inform content and positioning decisions.

Requirements

• 5+ years of experience in social media and content marketing within B2B technology, SaaS, or a comparable industry.
• Demonstrated ability to independently own and execute social media strategy: from calendar planning through to reporting , without relying on heavy direction.
• Proven track record running paid campaigns on LinkedIn: campaign setup, audience targeting, budget management, A/B testing, and performance optimization.
• Strong content writing skills across formats: equally comfortable writing a 1,500-word customer story and a 50-character LinkedIn hook.
• Experience managing SEO and content publishing on CMS platforms (WordPress or similar); working knowledge of HTML and web traffic metrics.
• Analytical mindset: comfortable using tools like Google Analytics, LinkedIn Campaign Manager, and social listening platforms to draw conclusions and recommend changes.
• Native-level Arabic and full professional proficiency in English; experience producing original Arabic-language content (not just translation).
• Ability to manage multiple workstreams and stakeholder dependencies simultaneously, with a track record of meeting deadlines independently.

Read more about our hiring process.