Product Marketer - Talent & Skills Intelligence Platform | Hybrid - Princeton, NJ | Open to local NJ-based candidates only

Own product launches end to end: define the story with the founder, build the plan, create the assets, run the moment, measure what landed

Turn the company narrative into market-facing material: website copy, decks, one-pagers, campaigns, and product messaging that stays consistent everywhere the product shows up

Own the self-serve funnel: sign-up flow, onboarding communication, in-product messaging, and the conversion path from first touch to active use

Run market review as a discipline: track the category, watch competitors, listen to customers and analysts, and turn what you learn into a regular written read for leadership

Identify and develop partnership and channel opportunities that extend our reach, and run a regular channel review of what's working

Operationalize marketing: build the calendar, cadences, tools, and metrics so marketing runs as a repeatable system with a clear read on what each program returns

Build deep fluency in the skills, learning, and talent domain, enough to write and speak about it with credibility

5+ years in marketing or product marketing, with meaningful time at early-stage startups

At least one product taken from zero to its first paying customers, and the ability to walk through what shipped, what worked, what failed, and what you'd do differently

Daily fluency with AI tools across the stack: research and writing assistants, AI creative and design tools, and AI-assisted campaign production

Excellent writing, with the ability to shift register from a website headline to an enterprise one-pager without losing the thread

Comfort with data: reading funnel numbers, building a simple analysis, and telling the story behind it

Preferred: working knowledge of the HR/talent ecosystem (HRIS, LMS/LXP, skills taxonomies); experience marketing a product-led, self-serve SaaS product; exposure to enterprise B2B buying