Copywriter

How you’ll be impactful: 

As a Copywriter on the Brand & Creative team, you'll help turn brand strategy into ideas, language, and experiences people remember. Reporting to the Creative Director, you'll develop concepts and copy across campaigns, social, email, performance marketing, product experiences, and more. You'll work closely with designers, marketers, product and UX teams, and other cross-functional partners to bring ideas from brief through execution.

You'll also play an important role in building and evolving distinct voices across our portfolio, protecting what makes each brand recognizable while continually finding fresh ways for it to show up. We're looking for a creative thinker who specializes in words: someone who can see the bigger idea, obsess over the smallest line, and understand when copy should persuade, clarify, entertain, provoke, or simply get out of the way.

What you’ll be doing: 

Creative Concepting & Copy 

• Develop creative concepts, campaign ideas, and messaging rooted in brand strategy, audience insight, and business objectives.
• Write distinctive, compelling copy across channels, including brand campaigns, social, email and lifecycle, performance marketing, digital experiences, and product touchpoints.
• Translate big creative ideas across the customer journey, adapting the message to different channels and objectives without losing the core idea or brand voice.
• Partner closely with designers and cross-functional teams to develop integrated creative work from brief through execution.
• Bring curiosity about culture, consumer behavior, and emerging platforms to the work, identifying opportunities for our brands to participate in relevant conversations in distinctive ways.
• Use audience insights and creative performance data to understand what resonates, identify new opportunities, and continually improve the work.
• Manage multiple creative briefs and priorities across a multi-brand, multi-market portfolio without sacrificing quality or craft.