Marketing & Communications Coordinator

The Marketing & Communications Coordinator supports the execution of INIT’s marketing activities across content, social media, digital communications, events, and marketing operations. This role is responsible for coordinating and distributing marketing content, maintaining digital channels and customer data, supporting conferences and events, and helping ensure marketing initiatives are completed accurately and on schedule. 

• Coordinate the creation, scheduling, and publication of marketing content across websites, email, social media, advertising, and other channels. 
• Write, edit, and proofread social media posts, newsletters, email campaigns, press releases, web content, and other marketing materials. 
• Maintain marketing, advertising, and content calendars to ensure deadlines are met. 
• Work with internal subject matter experts and marketing team members to gather information and develop content. 
• Create basic marketing graphics and presentations using Canva and provided templates. 

• Develop, schedule, and publish social media content supporting company news, events, products, customer stories, and campaigns. 
• Maintain the social media content calendar. 
• Monitor engagement and identify relevant industry trends and content opportunities. 
• Track social media performance and prepare regular engagement reports. 

• Maintain routine website updates, including news, events, press releases, blogs, and other content. 
• Support email marketing campaigns and distribution. 
• Maintain digital advertising schedules and coordinate submission of advertising materials. 
• Track and report website, email, advertising, and content performance. 

• Assist with corporate events, conferences, trade shows, and customer events. 
• Coordinate registrations, attendee lists, vendors, promotional materials, and swag. 
• Support event communications through email, web, and social media. 
• Research vendors and promotional items and assist with purchase orders. 
• Coordinate pre- and post-event surveys and compile event feedback. 
• Assist in preparing post-event reports and evaluations. 

• Update and maintain customer and prospect information in Salesforce. 
• Create and organize target lists for email campaigns and other marketing initiatives. 
• Maintain organized marketing files, content assets, and shared resources. 
• Process purchase orders and support vendor administration. 
• Provide general administrative and coordination support for marketing initiatives. 

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred. 
• 2+ years of relevant marketing or communications experience. 
• Strong writing, editing, proofreading, and organizational skills. 
• Experience managing social media and email marketing campaigns. 
• Proficiency in Canva and Microsoft Office. 
• Familiarity with Salesforce and social media scheduling tools preferred. 
• Strong attention to detail with the ability to manage multiple priorities and collaborate across teams.