Senior Director, Creative Production

Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider's three core values: we are all one team, we are effective, and we get better every day.

BI Studios is the award-winning branded content studio at Business Insider, creating premium storytelling for many of the world's leading brands. We produce everything from feature articles and documentaries to social content, vodcasts, interactives, and emerging formats.

Our work sits at the intersection of editorial, creativity, and marketing. We're entrepreneurial, collaborative, and constantly experimenting with new ways of reaching audiences. As Business Insider evolves alongside AI and changing audience behaviors, we're investing in the future of branded storytelling and looking for a leader to help build it.

As Senior Director, Creative Production, you'll raise the quality of everything BI Studios creates. You'll define creative standards, mentor producers, and ensure every campaign reflects the editorial quality and ambition of the Business Insider brand.

This is a player-coach role where you'll balance strategic leadership with hands-on creative work, whether that's editing an article, reviewing a documentary cut, shaping a client presentation, mentoring a producer, or leading a major client conversation. 

Reporting to the VP of Creative Strategy & Studios, you'll lead BI Studios' creative production organization, including Content Producers, Project Managers, Video, and a network of freelance creative partners. You'll partner with Creative Strategy, Sales, Design, Product, Finance, Legal, and Client Success to bring ambitious ideas to life while continuously evolving how we create them through new formats, products, AI-enabled workflows, and emerging audience behaviors.

This position is based in our New York City headquarters with an in-office expectation of at least three days per week and may require some travel.

• Oversee flagship campaigns and serve as BI Studios' most senior creative voice, elevating work through stronger storytelling, sharper narratives, and exceptional creative judgment.
• Mentor the team and contribute to the work as needed by editing assets, reviewing scripts and video cuts, strengthening narratives across the board.
• Establish and uphold BI Studios' creative standards, editorial voice, and storytelling principles.
• Develop new storytelling formats, products, and creative capabilities that keep BI Studios at the forefront of branded content.
• Stay ahead of trends across AI, audience behavior, media, and content discovery, translating them into new opportunities for BI Studios.
• Foster a culture of experimentation that produces award-winning work and continually raises the creative bar.

• Oversee production across articles, video, social, vodcasts, interactives, and emerging formats.
• Ensure projects are delivered on time, on budget, and at an exceptional creative standard.
• Lead production planning, resource allocation, freelancer management, and operational workflows.
• Build scalable systems and processes that support ambitious creative work while improving efficiency.
• Identify opportunities to thoughtfully integrate AI into creative and production workflows.

• Lead and develop a high-performing creative production organization.
• Co-lead hiring, organizational planning, and talent development with the VP of Creative Strategy & Studios.
• Build a culture rooted in collaboration, curiosity, accountability, and continuous improvement.
• Create an environment where producers are empowered to grow creatively, think strategically, and do the best work of their careers.

• Partner closely with Creative Strategy to shape proactive proposals, flagship pitches, and innovative client programs.
• Serve as a senior creative voice in client meetings and presentations as needed.
• Collaborate across Editorial, Sales, Product, Video, Design, Finance, Legal, and Client Success to continuously evolve BI Studios' capabilities.
• Manage production budgets, freelancer relationships, and resource planning to support a healthy, scalable business.
• Help shape the future direction of BI Studios by identifying new opportunities for innovation, growth, and creative excellence.

• Experience leading multidisciplinary teams across editorial, video, social, and digital content.
• Outstanding editorial judgment, storytelling instincts, and creative taste.
• Experience managing production budgets, resources, and complex creative workflows.
• A track record of mentoring and developing creative talent.
• Strong client-facing experience with the ability to confidently lead creative conversations.
• Excellent communication, organizational, and cross-functional leadership skills.
• Experience creating award-winning branded content or editorial storytelling.
• Experience using AI to enhance creative development, production workflows, or content strategy.
• Familiarity with emerging approaches to AI-powered content discovery, search, and audience behavior, or a demonstrated curiosity and willingness to build expertise in this rapidly evolving space.
• A player-coach mindset with a passion for mentoring and developing talent.
• Executive presence and confidence working with senior clients and stakeholders.
• Calm, thoughtful decision-making under pressure.