Associate Public Relations Manager - Baskin-Robbins

As Associate Manager, PR, Activation & Influencer, Baskin-Robbins, you will play a key support role in advancing Baskin-Robbins's external communications efforts, working closely with the brand team to help execute national and local PR programs. In this role, you'll support culturally relevant campaigns by assisting with earned media moments, developing press materials, coordinating brand activations, and helping manage influencer and creator initiatives. You will also serve as a key team coordinator, supporting day-to-day operations including managing timelines, tracking deliverables, assisting with invoicing and budget reconciliation, and ensuring seamless execution across projects. 
 
The ideal candidate is highly organized, detail-oriented, and proactive, with a strong interest in media, culture, and storytelling. You have a pulse on what resonates with consumers and communities, thrive in a fast-paced, always-on environment, bring a collaborative mindset, and are eager to support multiple stakeholders including internal teams, agencies, and franchisees. This role reports to the Director, Brand PR, and is based in Canton.

Requirements:

• →4 Year Degree in Communications, Public Relations, Marketing, Journalism, or related field
• →3-5 years of experience in communications, public relations, influencer marketing, social media, agency, or a related field
• →Strong attention to detail and organizational skills, with the ability to manage multiple traditional PR and influencer workstreams simultaneously
• →Working knowledge of media relations fundamentals, including pitching, press material development, media lists, product sampling, and coverage tracking
• →Working knowledge of influencer and creator campaign execution, including research, vetting, briefing, product seeding, content review, approvals, tracking, and reporting
• →Strong written and verbal communication skills, with the ability to develop clear materials aligned with brand voice
• →Strong interest in food, culture, consumer behavior, social platforms, creators, and trends relevant to Baskin-Robbins guests
• →Sound judgment and attention to brand safety, accuracy, disclosure requirements, and creator-brand fit
• →Ability to build collaborative relationships with agencies, creators, internal stakeholders, franchisees, media, and external partners
• →Proactive, dependable, and comfortable working in a fast-paced, always-on environment

Salary: $75,646 - $110,861 per year

The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.