1mo ago

Senior Manager, US Field Marketing Tools - Acton, MA/San Diego, CA (Hybrid)

2 Locationssenior

OtherField Marketing

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Quick Summary

Key Responsibilities

Sales Marketing Tool Strategy & Execution: Lead strategy, planning, and execution of new field marketing tools and capabilities, including digital sales aids. Collaborate with CRM, Sales Enablement,

Requirements Summary

Experience developing and commercializing field marketing tools and capabilities and new products/line extensions. Diabetes experience or knowledge Experience leading,

Technical Tools

OtherField Marketing

Job Summary

This role is an exciting opportunity for a strategic and innovative marketing leader to shape the future of field enablement at Insulet. As the Senior Manager, US Field Marketing Tools & Capabilities, you will lead the vision, development, and execution of the tools, platforms, and capabilities that empower our sales organization to engage healthcare providers and drive growth across both the Type 1 and Type 2 diabetes markets. Partnering closely with Sales, Marketing, Medical Affairs, Training, and CRM teams, you will have a highly visible role influencing commercial strategy, developing impactful field solutions, and ensuring our teams have the resources they need to succeed. If you thrive in a collaborative, cross-functional environment and want to make a meaningful impact in diabetes care, this is a unique opportunity to help shape how Insulet supports providers, patients, and the field teams who serve them.

We are seeking a strategic, innovative, and execution-driven leader to join our US Field Marketing team as Sr. Manager, US Field Marketing Tools. This role is a critical driver of commercial success, responsible for leading the vision, strategy, and execution of field marketing tools and capabilities across the US Sales organization. With a focus on enabling HCP engagement and driving patient pull-through in both the Type 1 and Type 2 diabetes markets, this position plays a central role in empowering our field teams and optimizing sales performance.

The Senior Manager will oversee the end-to-end lifecycle of US field sales tools - from strategic planning and development to compliance, deployment, and performance tracking. This includes digital and print sales aids, CRM integration, training alignment, and field utilization. The role requires close collaboration with Sales, HCP Marketing, Product Marketing, Medical Affairs, Training, and CRM teams to ensure tools are impactful, compliant (medical, legal, and regulatory), and aligned with broader commercial objectives.

Responsibilities

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Sales Marketing Tool Strategy & Execution: Lead strategy, planning, and execution of new field marketing tools and capabilities, including digital sales aids.
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Collaborate with CRM, Sales Enablement, and Training teams to ensure platform integration.
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Align with US HCP Marketing and Global Product Marketing to ensure consistent messaging and HCP marketing strategy execution across both Type 1 and Type 2 diabetes segments.
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Manage the compliance & Cross-Functional Development
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Own MLR/Veeva submission and approval processes.
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Partner with HCP Marketing, Product Marketing, Medical, and Agency teams to ensure HCP strategy, compliance, and effective tool development.
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Own launch plans for new field marketing tools and integrate into new hire and ongoing training programs.
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Collaborate with GSCT and US Sales Training to build and hand off training content.
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Manage ordering platform, including budgeting, inventory control, and quarterly audits.
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Partner with US Marketing Events team to develop sales tool strategies for national and local events (e.g., ADA, Breakthrough Type 1, medical conferences, camps).
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Define and track KPIs to measure tool effectiveness and adoption.
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Field Feedback & Market Insights: Conduct regular field travel for feedback, tool evaluation, and message recall initiatives.
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Build external agency partnerships for ongoing evaluation and optimization.

Bachelor’s degree required, preferably in Business or Marketing (MBA or advanced degree preferred)
10+ years of work experience.
2+ years of medical device or pharmaceutical industry marketing experience preferred

Requirements

~1 min read

Experience developing and commercializing field marketing tools and capabilities and new products/line extensions.
Diabetes experience or knowledge
Experience leading, motivating and managing a team
Proven ability to build cross-functional relationships and influence decision-makers.
Highly skilled in presenting strategies and tactics to senior-level audiences.

Nice to Have

~1 min read

Diabetes experience or knowledge (Type 1 and/or Type 2) strongly preferred.
Strong verbal, written, and presentation skills.
Highly organized, self-starter, and quick learner.
Experience leading and motivating teams.
Deep experience using VEEVA and working within medical, legal, and regulatory functions

Additional Information:

Compensation & Benefits: For U.S.-based positions only, the annual base salary range for this role is $136,400.00 - $204,575.00 This position may also be eligible for incentive compensation. We offer a comprehensive benefits package, including: • Medical, dental, and vision insurance • 401(k) with company match • Paid time off (PTO) • And additional employee wellness programs Application Details: This job posting will remain open until the position is filled. To apply, please visit the Insulet Careers site and submit your application online. Actual pay depends on skills, experience, and education.

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

At Insulet Corporation all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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