Sr Manager Digital Growth

At Boys & Girls Clubs of America, we believe every young person deserves the opportunity to reach their full potential. For more than 160 years, we've partnered with local Clubs, communities, volunteers, and corporate supporters to create safe places where young people can learn, grow, and thrive.

Behind every partnership is a shared commitment to creating great futures. Our Resource Development and Marketing & Communications teams work together to build meaningful corporate relationships that not only generate critical funding but also amplify awareness of the issues facing today's youth.

If you're energized by purpose-driven marketing, collaborative partnerships, and creating campaigns that make a measurable impact, we'd love to meet you.

The Senior Digital Growth Manager plays a critical role in advancing Boys & Girls Clubs of America's digital engagement, fundraising, and audience growth strategies. This position is responsible for developing, executing, and optimizing digital marketing  and fundraising initiatives that increase brand awareness, strengthen alumni engagement and raise revenue from Alumni , and drive fundraising performance across multiple channels. Serving as a key member of the Consumer Marketing team, the role leads and coordinates strategic growth initiatives including alumni acquisition and engagement, paid digital marketing campaigns, emerging fundraising programs, audience development efforts, and digital innovation projects. The position works closely with internal stakeholders, agency partners, Club leaders, and external vendors to ensure initiatives are executed effectively, measured consistently, and aligned with organizational priorities. The Senior Digital Growth Manager combines strategic thinking, project leadership, data analysis, and digital marketing expertise to identify growth opportunities, improve campaign performance, and support revenue generation goals. Through strong cross-functional collaboration and a focus on continuous improvement, this role helps expand BGCA's reach, deepen constituent engagement, and strengthen the organization's ability to connect supporters to its mission. 

• Lead the execution and growth of BGCA's national alumni engagement strategy, supporting efforts to identify, acquire, engage, and steward alumni across the organization. 

• Develop and implement digital acquisition and engagement initiatives that increase alumni participation, data capture, advocacy, volunteerism, fundraising, and long-term relationship development. 

• Oversee alumni data management efforts, including data collection, quality, integration, segmentation, and reporting to support national and local engagement strategies. 

• Partner with Club organizations, regional leaders, and internal stakeholders to strengthen alumni identification processes and improve alumni experiences across the movement. 

• Evaluate emerging trends, technologies, and best practices in alumni engagement and recommend innovative approaches that support organizational growth objectives. 

• Establish performance metrics and reporting frameworks that measure alumni acquisition, engagement, retention, and contribution to organizational goals. 

• Lead the planning, execution, and optimization of integrated growth and fundraising initiatives that drive audience engagement, constituent acquisition, fundraising performance, and long-term supporter value. 

• Serve as a central connector across Consumer Marketing functions, aligning digital fundraising, direct response fundraising, social media, marketing operations, alumni engagement, and emerging growth initiatives to deliver coordinated marketing strategies and constituent experiences. 

• Coordinate the development and execution of integrated 360-degree campaigns that leverage paid, owned, earned, social, email, direct response, web, and partnership channels to achieve organizational objectives. 

• Partner with subject matter experts across Marketing & Communications, Resource Development, agency partners, and external vendors to ensure campaign alignment, operational efficiency, and consistent execution across channels. 

• Facilitate campaign planning, project management, workflow coordination, and stakeholder communication to ensure priorities, timelines, and deliverables remain aligned across multiple teams and initiatives. 

• Support the integration of social media, digital fundraising, direct response fundraising, and content strategies to maximize audience engagement, lead generation, donor acquisition, and fundraising outcomes. 

• Monitor campaign performance and audience trends across channels, providing insights and recommendations that improve effectiveness, optimize investment, and strengthen constituent engagement. 

• Develop and maintain reporting frameworks, project plans, and performance dashboards that support visibility, accountability, and data-driven decision-making. 

• Support the evaluation and implementation of emerging marketing technologies, artificial intelligence applications, and digital engagement strategies that enhance organizational effectiveness and audience growth. 

• Identify opportunities to strengthen collaboration, streamline processes, and improve the integration of Consumer Marketing initiatives across teams and stakeholder groups.

• Successfully executes integrated marketing and fundraising campaigns that achieve or exceed established audience growth, engagement, lead generation, and fundraising objectives. 

• Strengthens coordination and alignment across Consumer Marketing functions, resulting in improved campaign execution, stakeholder collaboration, and organizational efficiency. 

• Establishes consistent planning, execution, and reporting processes that improve coordination across social media, direct response fundraising, digital fundraising, alumni engagement, marketing operations, and emerging growth initiatives. 

• Increases alumni acquisition, revenue, engagement, and data capture through effective implementation of national alumni growth initiatives and engagement strategies. 

• Ensures 360-degree campaigns are delivered on time, within scope, and aligned with organizational priorities and business objectives. 

• Provides actionable reporting, performance analysis, and recommendations that improve decision-making and optimize campaign effectiveness. 

• Identifies and implements opportunities to improve campaign processes, operational workflows, and cross-functional collaboration. 

• Supports growth in key audience metrics, including constituent acquisition, engagement, conversion, retention, and fundraising performance. 

• Maintains accurate project plans, campaign calendars, reporting dashboards, and operational systems that increase visibility and accountability across teams. 

• Successfully integrates emerging digital marketing tools, technologies, and AI-driven solutions that enhance marketing effectiveness and organizational outcomes. 

• Builds and maintains strong working relationships with internal stakeholders, agency partners, Club leaders, and external vendors, resulting in effective collaboration and successful project delivery. 

• Connects day-to-day campaign execution to broader organizational goals, identifying opportunities to increase audience growth, constituent engagement, fundraising performance, and long-term supporter value. Anticipates emerging trends and proactively recommends strategies that support future growth. 

• Builds strong relationships across teams and effectively aligns stakeholders around shared objectives. Serves as a connector across social media, direct response fundraising, digital fundraising, alumni engagement, marketing operations, agencies, and other partners to ensure coordinated execution and organizational alignment. 

• Successfully manages complex, multi-channel initiatives involving multiple stakeholders, competing priorities, and interconnected workstreams. Establishes clear plans, timelines, expectations, and accountability measures to ensure projects are delivered effectively and efficiently. 

• Uses performance data, audience insights, and campaign results to evaluate effectiveness, identify opportunities, and make informed recommendations. Balances analytical thinking with practical decision-making to continuously improve performance and outcomes. 

• Communicates clearly and effectively with internal teams, leadership, external partners, and vendors. Builds trust through transparency, responsiveness, and the ability to translate complex information into actionable insights and recommendations. 

• Demonstrates curiosity and adaptability by exploring emerging technologies, marketing trends, AI applications, and new approaches to audience engagement. Identifies opportunities to improve processes, increase efficiency, and strengthen organizational effectiveness. 

• Takes ownership of outcomes, follows through on commitments, and maintains focus on achieving established goals. Demonstrates accountability for campaign performance, project delivery, stakeholder satisfaction, and continuous improvement. 
• Demonstrates behaviors consistent with BGCA's ICARE values by fostering collaboration, embracing accountability, acting with integrity, valuing diverse perspectives, and maintaining a commitment to excellence in service of youth and Club communities. 

• Provides guidance, mentorship, and developmental feedback to interns and emerging talent. Creates meaningful learning opportunities that support professional growth while advancing team objectives. 

• Clearly communicates expectations, assigns work appropriately, monitors progress, and provides support to ensure successful completion of assignments and projects. 
• Creates an inclusive, supportive, and engaging environment that encourages collaboration, learning, and professional development among interns and project team members.

• Knowledge of integrated marketing, digital fundraising, audience development, and constituent engagement strategies across multiple channels. 

• Knowledge of digital marketing platforms, social media ecosystems, paid media, email marketing, lead generation, and fundraising best practices. 

• Understanding of marketing project management principles, campaign planning processes, and cross-functional workflow coordination. 

• Ability to manage multiple projects simultaneously while balancing competing priorities, deadlines, and stakeholder expectations. 

• Strong project management and organizational skills with the ability to coordinate complex initiatives involving multiple teams, vendors, and external partners. 

• Strong analytical and problem-solving skills with the ability to interpret performance data, identify trends, and translate insights into actionable recommendations. 

• Ability to develop, maintain, and communicate project plans, campaign calendars, dashboards, status reports, and performance summaries. 

• Strong written, verbal, and presentation communication skills with the ability to tailor messaging to diverse audiences and stakeholder groups. 

• Ability to build collaborative relationships and work effectively across departments, levels of leadership, and external organizations. 

• Ability to influence outcomes and drive alignment without direct authority through effective relationship management and communication. 

• Proficiency with marketing, fundraising, project management, and analytics platforms, including CRM systems, social media management tools, reporting platforms, and digital advertising platforms. 
• Experience utilizing data, audience insights, and performance metrics to inform strategy, optimize campaigns, and improve results. 
• Knowledge of emerging digital marketing trends, artificial intelligence applications, and marketing technologies that support audience growth, engagement, and operational effectiveness. 
• Ability to exercise sound judgment, maintain confidentiality, and manage sensitive information with professionalism and discretion. 
• Commitment to continuous learning, innovation, and identifying opportunities to improve organizational effectiveness and constituent experiences. 

• Bachelor's degree in Marketing, Communications, Business Administration, Public Relations, Digital Media, Nonprofit Management, or a related field. 

• Minimum of 10-15 years of progressive experience in digital marketing, audience development, fundraising, campaign management, marketing operations, project management, or related disciplines. 

• Experience planning, executing, and optimizing integrated marketing campaigns across multiple channels, including digital, social media, email, web, and fundraising initiatives. 

• Experience managing complex projects involving multiple stakeholders, competing priorities, and cross-functional collaboration. 

• Demonstrated experience analyzing campaign performance data and using insights to improve marketing effectiveness, audience engagement, and organizational outcomes. 

• Experience working with digital marketing, CRM, analytics, project management, and reporting platforms. 

• Experience coordinating agency partners, vendors, consultants, or external stakeholders to support marketing and fundraising initiatives. 

• Experience developing and maintaining project plans, campaign calendars, workflows, dashboards, and performance reporting processes. 

• Knowledge of audience acquisition, lead generation, constituent engagement, fundraising, or customer lifecycle marketing strategies. 

• Experience supporting or implementing emerging digital technologies, automation tools, artificial intelligence solutions, or innovative marketing approaches is preferred. 

• Experience within a nonprofit, association, membership, fundraising, higher education, or mission-driven organization is preferred. 

• Experience working with alumni engagement, volunteer engagement, donor acquisition, peer-to-peer fundraising, or community-building initiatives is preferred. 

• Experience supervising interns, volunteers, or project-based contributors is preferred. 

• Provides direct supervision, coaching, and development support for assigned interns, including onboarding, work assignment prioritization, performance feedback, and professional development. 

• Oversee temporary staff, contractors, consultants, vendors, or agency partners associated with assigned projects and initiatives. 

• Leads cross-functional project teams and coordinates efforts across multiple departments to achieve campaign, fundraising, and organizational objectives. 

• Establishes project expectations, monitors progress and promotes accountability among project stakeholders to ensure successful execution of initiatives. 

• Provides guidance, training, and subject matter expertise to support organizational learning and effective implementation of digital marketing, fundraising, alumni engagement, and growth initiatives. 

• Leads through influence by fostering collaboration, alignment, and shared ownership among internal and external stakeholders.

This role operates in a standard office or remote work environment and requires the ability to remain in a stationary position for extended periods, operate a computer and standard office equipment, and communicate effectively with internal and external stakeholders. This role may require occasional travel (10% or less) and the ability to move between locations, operate a motor vehicle as needed, transport work materials, and perform duties in various environments while complying with organizational safety standards.  Work may occur in office settings, remote environments, event venues, Clubs, conference sites, outdoor locations, or other environments depending on business needs.