Media Planner

We are looking for a detail-oriented, highly analytical Media Planner to support Intersection's revenue initiatives and cross-market sales strategy. In this role, you will partner directly with sales teams and inventory managers to design targeted media strategies, optimize pricing, and maximize inventory demand across key markets.
This is an exciting opportunity to dive deep into media analytics, work cross-functionally across regional teams, and directly influence revenue growth within a leading Out-of-Home media network.

• →Strategic Plan Development: Develop comprehensive media strategies and all-inclusive package options across multiple price points to support key vertical and event-targeting initiatives.
• →Cross-Market Sales Support: Partner closely with sales teams to build and recommend targeted media plans in markets outside their home territories, with a core focus on driving demand in Chicago.
• →Audience Research & Insights: Perform targeted media research to uncover audience preferences, pinpoint optimal channels, and align media placement with client goals.
• →Campaign Analytics & Performance: Leverage analytics platforms to monitor campaign metrics, evaluate plan success, and convert data into actionable recommendations for future strategies.
• →Market & Inventory Alignment: Collaborate weekly with Sales Managers and Inventory teams to stay ahead of market trends, address regional demand gaps, and optimize rate reviews.
• →Stakeholder Reporting: Prepare and present regular performance updates covering campaign KPIs, initiative effectiveness, and strategic recommendations to key stakeholders.
• →Industry Innovation: Stay on the cutting edge of digital and social media trends, tools, and platforms to continually inform and evolve our media strategies.

Why this form?
As a government contractor, we must ensure equal opportunity for people with disabilities. This form helps us measure how well we are doing.

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We ask employees to update this every five years because a disability can occur at any time. You may identify now even if you did not before.

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A physical or mental condition that substantially limits a major life activity, or a history of such a condition.

• Analytically Minded: Strong proficiency in using data tools, Google Analytics, and campaign metrics to extract actionable insights and track KPIs.
• Detail-Oriented & Organized: Exceptional project and time management skills with a proven track record of handling multiple campaigns simultaneously under tight deadlines.
• A Strong Communicator: Polished written and verbal communication skills, comfortable presenting recommendations to clients and aligning with internal teams.
• Collaborative & Interpersonal: A team player who excels at building cross-functional relationships with Sales, Inventory, and Strategy leadership.
• Trend-Conscious: Enthusiastic about the evolving media landscape and eager to integrate digital innovations into Out-of-Home strategies.
• Experience: 1-4 years of experience in media, advertising, or campaign planning.
• Technical Proficiency: High proficiency in Google Workspace (Slides, Sheets) and Microsoft Excel.