Director of Product- Media OS Activation, IQVIA Digital

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Product ManagementProduct Director

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Quick Summary

Key Responsibilities

Audience development, segmentation, direct-to-consumer workflows, and federated audience models. Activation solutions,

Requirements Summary

Advertising Technology (AdTech) Marketing Technology (MarTech) Digital Platforms Data-driven SaaS environments Proven success building and scaling enterprise platforms supporting planning, activation,

Technical Tools

Product ManagementProduct Director

Responsibilities

~1 min read

→Lead a team of highly skilled individuals overseeing the activation portion of the Media OS.
→Lead integrations with activation partners and ensure consistent reporting is provided to the platform.
→Help define and lead the long-term product vision for Media OS, aligning with IQVIA Digital’s mission to deliver personalized, data-driven healthcare marketing solutions.
→Drive the evolution of Media OS into an intelligent, AI-powered audience and activation platform.

AI-driven campaign optimization and automated decisioning.
Closed-loop marketing and performance intelligence.
Real-time analytics and adaptive campaign management.
Seamless user experiences across activation, measurement, and optimization workflows.

Help lead the development of Media OS as an open, multi-platform ecosystem supporting diverse activation partners and media channels.
Drive integrations and strategic partnerships across programmatic, social, connected TV (CTV), email, and endemic media environments.
Ensure platform scalability, reliability, and flexibility to support enterprise-level healthcare marketing campaigns.

Partner closely with Sales, Marketing, and Client Success teams to:

Develop platform-led growth initiatives that drive revenue expansion.
Support integrated campaign solutions and new market opportunities.

Champion customer success by:

Delivering measurable improvements in reach, engagement, efficiency, and campaign performance.
Demonstrating the value of consolidated workflows and reduced operational complexity.
Ensuring strong customer adoption and retention outcomes.

Lead and mentor high-performing product teams across audience, identity, activation, workflow, and measurement domains.
Collaborate with Engineering, Data Science, Design, Sales, Marketing, Operations, and Client Success teams to execute strategic initiatives.
Foster a culture of innovation, accountability, and customer-centric product development.
Align organizational stakeholders around product priorities, investments, and business objectives.

Requirements

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Bachelor’s degree in Business, Marketing, Computer Science, Engineering, or a related field.
10+ years of product management and product leadership experience in:
- Advertising Technology (AdTech)
- Marketing Technology (MarTech)
- Digital Platforms
- Data-driven SaaS environments
Proven success building and scaling enterprise platforms supporting planning, activation, and measurement workflows.

Advanced degree (MBA or related graduate degree).
Experience in healthcare, life sciences, pharmaceutical, or highly regulated industries.
Familiarity with AI/ML-based optimization, prediction, and recommendation systems.
Experience building open-platform ecosystems and partner integration strategies.
Knowledge of privacy regulations and healthcare marketing compliance requirements.

Programmatic advertising ecosystems and DSPs
Identity resolution and identity graph technologies
Data platforms and audience modeling
Omnichannel marketing strategies

Lead large-scale cross-functional organizations
Translate strategic vision into measurable business outcomes
Influence senior executives and key stakeholders
Operate effectively in complex, regulated industries

What We Offer

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https://jobs.iqvia.com/eoe

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.

The potential base pay range for this role, when annualized, is $121,400.00 - $338,400.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and/or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and/or other forms of compensation may be offered, in addition to a range of health and welfare and/or other benefits.