Marketing Specialist II

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• →Lead planning, execution, and optimization of multi-channel marketing campaigns in partnership with business units
• →Develop integrated campaign strategies that align with organizational objectives and customer segments
• →Track and report on campaign KPIs to evaluate performance, uncover insights, and recommend improvements
• →Serve as a strategic liaison between Marketing and key stakeholders, including Sales, Product, Underwriting, and other enterprise teams.
• →Translate business needs into marketing deliverables and collaborate on content development, lead generation, and sales enablement tools
• →Oversee the development of compelling marketing content including email campaigns, social media, video scripts, educational resources, sales presentations and blogs
• →Lead the creation of long-form content to drive engagement and brand credibility
• →Support and contribute to social media planning and content execution across platforms to drive awareness and engagement
• →Ensure brand consistency across all marketing materials and touchpoints
• →Optimize marketing processes and project requests using project management tools and software
• →Assist in planning and execution of marketing support for industry events and tradeshows, including event promotion, onsite branding, and post-event follow-up
• →Manage campaign calendars and coordinate timelines to meet project milestones across teams
• →Identify process gaps, propose solutions, implement best practices to improve marketing execution
• →Analyze marketing performance data and derive actionable insights to support decision-making and resource allocation
• →Provide recommendations to refine targeting, creative, and messaging strategies across marketing channels
• →Act as a resource and mentor to Marketing Specialists and interns, helping guide prioritization and best practices
• →Step in to lead projects or initiatives during times of high-priority execution or team bandwidth constraints
  
  

• Bachelor’s degree in marketing, communications, or related field
• 4+ years in marketing experience, with a demonstrated track record of increasing responsibility and impact
• Proven experience managing integrated marketing campaigns and complex projects across cross-functional teams
• Excellent project management and organizational skills
• Excellent written and verbal communication skills
• Strong analytical mindset and ability to interpret marketing performance metrics
• Comfortable navigating ambiguity and adapting to shifting priorities
• Understanding marketing automation and customer lifecycle marketing
• Experience with marketing automation tools (e.g. HubSpot, Salesforce)
• Attention to detail
• Ability to work independently and collaboratively
• Consistently able to meet project objectives and deadlines
• Understanding of insurance terms and concepts
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• Experience with marketing automation tools, campaign performance and project management systems (e.g. Workfront, Monday.com or similar)
• Ability to become proficient with internal systems including CMS, CRM, and analytics platforms

• Property/casualty insurance background and jewelry industry experience
• Familiarity with social media management tools