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HEMA Lead Colombia

ColombiaColombia·Bogotálead
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Quick Summary

Key Responsibilities

Implement Market Access Strategies: Execute innovative market access, health economics, and reimbursement strategies for key technologies in Colombia.

Requirements Summary

Deep expertise in Colombia healthcare systems. Minimum of 5 years of experience in the healthcare sector, particularly in Health Economics & Market Access. Outstanding written and verbal commu

Technical Tools
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At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Market Access

Health Economics Market Access

Professional

Bogotá, Distrito Capital, Colombia

DePuy Synthes is recruiting for a HEMA Lead Colombia located in Bogota Colombia.

The Health Economics & Market Access (HEMA) Manager for Colombia is an essential role focused on driving market access strategies and value-based healthcare initiatives.

The HEMA Lead Colombia leads Health Economics & Market Access (HEMA) strategy and execution for DePuy Synthes ensuring optimal reimbursement, access, and adoption of innovative orthopaedic solutions. The role is accountable for shaping value-based access strategies, engaging key external stakeholders, and enabling sustainable business performance aligned with Colombia and LATAM priorities.

Responsibilities

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      Innovate and refine market access assessments and strategies to address significant local unmet needs and opportunities in the region.

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      Evaluate the reimbursement landscape and navigate market access challenges for new products and procedures within healthcare system.

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      Establishes a trust relationship with influencers and decision makers in reimbursement and technology adoption processes.

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      Create compelling health economics business cases that support the access and adoption of both new and existing technologies.

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      Engage proactively with external value management stakeholders to establish trust and facilitate technology adoption processes.

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      Support commercial strategies by identifying opportunities and tailoring actionable plans for diverse stakeholders, ensuring effective communication of value message.

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      Conduct comprehensive training sessions for internal and external stakeholders on technology-specific value propositions and health economics concepts.

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      Monitor execution against HEMA priorities and business objectives, ensuring alignment to agreed plans, milestones and governance expectations.

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       Ensure compliance with applicable quality, ethics and local regulatory requirements, consistent with HEMA standards.

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      This role may take on direct responsibility for a priority and strategic business at LATAM regional level, defined according to LATAM needs, ensuring HEMA strategy and execution align with business priorities and performance objectives.

Requirements

~2 min read
  • Deep expertise in Colombia healthcare systems.

  • Minimum of 5 years of experience in the healthcare sector, particularly in Health Economics & Market Access.

  • Outstanding written and verbal communication skills with a persuasive edge.

  • Proven ability to think creatively and strategically to fill market access gaps.

  • Strong collaboration skills with a proactive approach to engaging with stakeholders.

  • Familiarity with non-clinical stakeholders is desirable; experience with Medical Devices access projects is a plus.

  • Fluency in English is required

  • Willingness to travel nationally and regionally, including overnight stays.

  • Education: University/Bachelor’s Degree or Equivalent; a Master’s degree in Health Economics, Public Health, Epidemiology, or related fields is highly regarded.

  • Experience: 5-10 years of related role experience in Health Economics & Market Access, showcasing the ability to deliver results independently.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, external applicants please contact us via https://www.jnj.com/contact-us/careers, internal employees contact AskGS to be directed to your accommodation resource.

#LI-Hybrid

#DePuySynthesCareers

 

 

  • Knowledge and practice in Value-Based Healthcare (VBHC).

  • Background in economic evaluation and healthcare modeling.

 

 

Nice to Have

~1 min read
Agility Jumps, Coaching, Commercial Awareness, Competitive Landscape Analysis, Cross-Functional Collaboration, Customer Intelligence, Global Market, Go-to-Market Strategies, Health Economics, Health Intelligence, Market Knowledge, Market Opportunity Assessment, Pricing Strategies, Process Improvements, Regulatory Compliance, Strategic Change, Strategic Thinking, Technical Credibility

Location & Eligibility

Where is the job
Bogotá, Colombia
On-site at the office
Who can apply
CO

Listing Details

Posted
September 25, 2026
First seen
September 27, 2026
Last seen
September 29, 2026

Posting Health

Days active
2
Repost count
0
Trust Level
56%
Scored at
September 30, 2026

Signal breakdown

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HEMA Lead Colombia