Media & Digital Innovation Manager (Toronto, Canada)

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world.  We provide an inclusive work environment where each person is considered as an individual.  At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Johnson & Johnson Innovative Medicine is seeking a dedicated and motivated individual for the role of Media & Digital Innovation Manager based in Toronto, Ontario. At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal.

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine.

This role is responsible for centralized leadership of media strategy, operations, and performance, ensuring media investments deliver measurable impact while maintaining governance and compliance. The healthcare environment is constantly evolving, and this role will champion innovation, forging new external partnerships, AI driven capabilities and novel go to market strategies to enable business growth and improve marketing effectiveness. Building and scaling guidelines and advancing data-driven measurement frameworks are key priorities.

In this role, you will partner with an empowered team of professionals including marketing, agency partners, media vendors, IT, data & analytics, regulatory and internal functions to build digital media strategies and capabilities. This is an exciting assignment and calls for an individual with creative thinking, strong collaboration skills and excellent project management abilities.

• Act as the subject matter expert responsible for the development of paid media strategies to work in concert with omnichannel strategies integrating traditional promotional tactics with digital engagement, and emerging marketing technologies, supporting the Marketing organization
• Ensure strong planning and execution, while seeking to optimize plans with agility
• Vendor & Agency Management: Lead relationships with external agencies and partners — handling scopes, timelines, results, and budgets to ensure quality execution and agency performance

• Build and implement engagement strategies for healthcare professionals across therapeutic areas, recognizing the distinct needs, channels, and decision drivers of different customer groups
• Identify and pilot new channels, partners and platforms
• Develop test-and-learn frameworks and scale insights across business units

• Partner with Medical, Regulatory, Sales, Patient Engagement, and Communications, and other teams to align on strategy and ensure compliant execution in accordance with J&J policies, PAAB, and IMC/HCC codes

• Lead the strategic oversight of websites, portals, apps and social channels to reach intended audiences, ensuring compliance with privacy and accessibility requirements

• Analyze market data, competitive intelligence, and campaign performance metrics to generate actionable insights and make data-driven adjustments to strategy
• Develop dashboards, benchmarks, and reporting frameworks employing robust digital tagging and taxonomy solutions

• Evolve and optimize strategy as Generative AI tools reshape how people search, find and consume digital information

• Ensure compliance with regulatory frameworks
• Develop standardized playbooks and guidelines
• Support capability development across the organization, inclusive of AI evolution

• University Bachelor's degree is required
• A minimum of 6 years professional business experience required; with at least 2 years of Digital Media /Marketing /enabling experience
• Preferred experience with: GA4, HTML and other web-based tools. Salesforce Marketing Cloud, CRM and Data Strategy capabilities are assets.
• The candidate will have a consistent record of problem solving, analytical skills collaboration, project management, leading through ambiguity, influencing skills and learning agility
• Strong partner and project management skills

• Healthcare or regulated industry experience
• Experience in omnichannel marketing and building measurement frameworks
• Experience with agency and media partnering and management

Normal office environment with occasional travel. J&J Flex available (3 days in office/ 2 days remote work)

Johnson & Johnson is an Affirmative Action and Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to protected characteristics.

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