[Vision Care] Senior Manager, Digital Experience, CRM & Innovation

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

• Lead the digital experience strategy and the MyACUVUE ecosystem.
• Optimize consumer and customer journeys across all touchpoints.

• Lead acquisition, engagement, retention, and advocacy programs.
• Drive MyACUVUE membership growth and customer lifetime value.

• Establish performance dashboards and KPI frameworks.
• Generate insights to improve ROI and the consumer and customer experience.

• Act as the business owner for MyACUVUE and other digital platforms.
• Own the long-term digital tools roadmap and digital transformation projects.

• Drive CRM and marketing automation capabilities.
• Support the development of company-wide technology and AI capabilities.

• Manage, coach, and develop the direct report responsible for Digital Marketing Administration.

• Oversee budget tracking, purchase order processing, contracts, and compliance.

• Manage agency partners and collaborate with cross-functional stakeholders.

EXPERIENCE & EDUCATION

• Bachelor’s degree in Marketing, Business, Digital Technology, or a related discipline.
• A minimum of 8–10 years of experience in digital marketing, CRM, customer experience, or marketing technology.
• People management experience is preferred.

REQUIRED KNOWLEDGE, SKILLS & ABILITIES

• Strategic thinking and strong business acumen.
• Expertise in CRM, customer lifecycle management, and analytics.
• Knowledge of marketing technology, automation, and digital platforms.
• Strong stakeholder, agency, and project management capabilities.
• Proven leadership and people management skills.
• Excellent written and verbal communication skills in English and Chinese.
• Demonstrated AI literacy and learning agility, with the ability to rapidly evaluate, adopt, and apply emerging technologies to improve consumer and customer experience, marketing effectiveness, and operational efficiency.